December 2010, Issue 82

• How semantic technology solves enterprise business challenges
• Why smart marketers choose Bulldog Solutions
• Six ways to make a business case for marketing automation
• Strategies to increase your call volume
• Take the Executive Benchmark Assessment to see how you compare to peers.

Featured Article Semantics Here and Now Semantic technology is hot. It's the brains behind smarter search, a means of taming the information explosion by finding meaning in online and enterprise information sources—and it's changing the way you (and your customers) access information. > Read more By Seth Grimes, Analytics Strategist, Alta Plana Corporation

Marketing Evolution What Smart Marketers Are Doing to Gain More Power and Compensation Introducing Bulldog Solutions' new Smart Marketers Series, videos that explore why the most successful marketers are working with Bulldog to solve their marketing quandaries and make an impact on the entire demand waterfall. > View now

Marketing Automation Learn "CMO-Speak": Six Ways to Make a Business Case for Marketing When you're looking to make a case for budget, you've got to think about speaking in a language that your CMO and CEO respond to. And that language is not about open rates, Inquiries at the top of the funnel, or the number of names scanned at your trade show booth. It's about revenue. > Read more By Alex Shootman, Chief Revenue Officer, Eloqua

Sales Engagement Increase Your Call Volume, Close More Deals It's not rocket science: Increasing your call volumes will tend to track consistently across all of the milestones in your sales cycle, i.e., a 20% increase in call volume will equate to a 20% increase in initial meetings, discovery calls, proposals, opportunities and closed deals. > Read more By Cameron Randolph, Marketing Director, ShadeTree Technology

Beyond Fast Food and Deodorant: Why Social Media Is Better Suited for B2B Marketers
The B2B marketer will be pleased to know that despite the spotlight given to the B2C social media marketer, the fundamentals of social media are much better suited for B2B.
By Jake Wengroff, Global Director of Corporate Communications, Frost & Sullivan, in CommPRO.biz

SEO Strategies for Content Marketers
As the importance of content grows, it makes sense to package SEO advice in a way that considers the capabilities and constraints of content strategists, creators and marketers.
By Lee Odden, TopRank Online Marketing Blog

What Marketers Need to Know About Canada's Anti-Spam Bill
This month the Canadian government is expected to pass an anti-spam bill, called Bill C-28, which will usher in serious civil and criminal penalties for spammers and non-compliant e-mailers.
By Karen J. Bannan, BtoB Online