Marketing Watchdog Journal - Bulldog Solutions

In the News

Announcing a Powerful New Partnership

Demand-generation agency Bulldog Solutions and global growth consulting firm Frost & Sullivan are partnering to build turnkey demand-generation programs that attract, engage and convert prospects to closed deals. Read more.

On-Demand Webinar

Evolving the Lead Score Beyond Basic Data

Explicit information about your prospects is important, but it isn't everything—the missing component is behavior.

In this on-demand Webinar, experts from Bulldog Solutions and Eloqua define the building blocks and review a case study of multidimensional lead scoring that takes both explicit and implicit information into account.

View at your convenience.

BullData

BtoB marketing professionals answer the question, "Do you apply lead scoring to prospects identified in your demand-generation activities?"
Survey results.

Client Recognition

Congratulations to Mark Logic, a "Company that Matters Most"

Mark Logic has been named for the fifth year in a row to the EContent 100 list of companies that matter most in the digital content industry. Read more about the award.

Bulldog Solutions is a proud member of:



	December 2009, Issue 70

Happy holidays to all our readers. We're looking forward to sharing a successful 2010 with you.

We're getting ready to kick off the New Year with some exciting news. Global growth consulting firm Frost & Sullivan and Bulldog Solutions have announced a partnership to develop end-to-end demand-generation solutions for BtoB companies. The partnership, unique in the industry, will build turnkey demand-generation programs that attract, engage and convert prospects to closed deals. Read the full announcement. Also in this issue:

2010 marketing trends outlook from Frost & Sullivan
Our Bulldog holiday greeting
Lead scoring Q&A with three bonus questions
A new video white paper on developing compelling messages

Featured Article

Top Five Trends that Will Affect BtoB Marketers in 2010 and Beyond

There is no doubt that for many, 2009 will be a year to forget, but it will also undoubtedly appear as the tipping point from which new attitudes, perspectives and realities emerge that go on to shape the careers of marketers. Here are the top five BtoB marketing trends that we expect will shape 2010 and beyond:
> Read more
By Naylor Gray, Director of Global Marketing, Frost & Sullivan

Marketing Evolution

Who's Joe Blow, Anyway? And How Do You Know if He's on Your Web Site?
In a live Online Marketing Institute Webinar last week, experts from marketing automation leader Eloqua and Bulldog Solutions discussed the nuts and bolts of multidimensional lead scoring, including answering audience questions on how to track prospects' activity on your Web site in order to factor it into lead scoring. Bonus: Three additional questions not answered during the live event.
> Read more
Q&A from Evolving the Lead Score Beyond Basic Data, originally presented December 8, 2009. View the on-demand Webinar.

Lead-Generation Best Practices

Hot Topics, the Content Audit, and More Steps for Powerful CTAs
It works: Effective calls to action based on compelling messaging convert your prospects to deeper levels of engagement. In this new video white paper, we explain how to create them.
> View now
By Ahmed Taleb, Senior Director of Strategic Planning, Bulldog Solutions

Ten Laws for SaaS Sales & Marketing Success
Succeeding at SaaS requires a next-generation go-to-market strategy and adherence to a new set of software business laws for building a sales and marketing organization.
By Dave Chase, Altus Alliance; and Matt Heinz, Heinz Marketing, in SandHill.com

Top 10 E-mail Marketing Mistakes
E-mail marketing has almost become too easy to execute; it's critical for organizations to be strategic in this tactic and avoid these 10 common mistakes.
Curtis Jackson, Senior VP of Brand Strategy at Quell Group, in BtoB Online

Your Subscribers Are Talking: Are You Listening?
If you want to run a thriving e-mail program, you need a continuous source of subscriber feedback, through compliments, complaints and concerns.
By Stefan Pollard, Senior Strategic Consultant for Responsys, in ClickZ

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of Field Marketing.