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Take a break (you deserve it) and have some fun learning what the holidays mean to us. 
Learning from the Numbers: 
December 2008, Issue 58
| Play the video to hear a message from Rob Solomon, founder and CEO of Bulldog Solutions. |
We all acknowledge that 2009 will contain its share of challenges. The economy is tough for everybody. But here at Bulldog, as we end the year, we're excited about the prospect of helping our friends and clients navigate these tricky waters and make the most out of their sales and marketing activities. Our commitment: Help them do the best they can to get the most out of their programs.
To that end, see some predictions for 2009 from our subject matter experts and take our poll.
Then take a moment to relax and enjoy the season.
Click here for exclusive content for the business services industry from Miller Heiman.
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What Does 2009 Have in Store for You?
The Web is crowded, open rates are passé and Pownce is dead. These are just a few predictions for 2009 according to subject matter experts at Bulldog Solutions. Find out more about what the new year has in store for BtoB marketers and take our poll.
> Read more
By Bulldog Solutions Subject Matter Experts
Social Media
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By the time you read this, your holiday party circuit is already well under way. The little things you do right during this hectic time—when many of us forget our manners in the midst of holiday chaos and stress—can make you stand out in a big way.
> Read more
By Thom Singer, Director of Business Development, vcfo
Lead-Generation Best Practices
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Recessions are particularly troubling for BtoB marketers. A common knee-jerk reaction is for companies to cut budgets, programs and even people. There is also greater pressure on marketers to drive immediate sales engagements. Here are some specific steps you can take to address these pressures.
> Read more
Excerpt from a Bulldog Solutions White Paper
| This article is an excerpt. Want to read the whole thing? Download the complete Bulldog Solutions white paper, "Marketing in a Slow Economy Requires a Laser Focus." |
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Exclusive Survey Finds Only 25% Plan to Cut Budgets
Great news! According to a new BtoB Online survey, even in spite of the recession, nearly one-third of BtoB marketers plan to increase their marketing budgets next year.
By Kate Maddox, BtoB Online
Is Your Job Recession-Proof? A BtoB Marketing Perspective
Here are some trends—typical of past slumps—that may help you determine your unemployment "risk quotient".
By Jerry Bernhart, BtoB Online
How to Increase Your BtoB Conversion Rates by Reducing Friction
Friction: It's the psychological resistance to a given element in the sales process. Here are some simple, low-cost, high-return ways to reduce friction on your Web pages.
By Todd Miechiels, Search Engine Land
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Is it me or does the marketing war between Apple and Microsoft give you high school flashbacks? I would have loved to be a fly on the wall when advertising giant TBWA came up with the Mac and PC characters for Apple’s “Get a Mac” ad campaign. In case you’ve been off the grid for a [...]
Target marketing has a solid article this week with some common-sense advice on subject lines. This is an easily-ignored area for a lot of e-mail marketers, and it shouldn’t be. All the great planning in the world won’t help the conversion rate of your e-mail asset if nobody bothers to open it. I do disagree on one piece of advice regarding [...]
In this month’s Marketing Watchdog Journal we took a little stroll down memory lane to review the findings from our BullData feature throughout the year. In each issue of Marketing Watchdog Journal, we share selected results from polls and surveys we conduct among the Bulldog community. Marcom specialist Tom Pearson laid them all out and took [...]
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing.
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