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November 2009, Issue 69 |
Evolving your lead scoring strategies; how to make paid search work for you.
Our team joined hundreds of other forward-looking marketers earlier this month at Eloqua Experience '09. We saw case studies of marketing automation in action, from advances in lead nurturing to advice on data cleansing, and heard from leading CMOs on lessons learned for 2009 and expectations for 2010. You can see some of the insight on the Eloqua Artisan blog and look for Eloqua CTO Steve Woods joining us on December 8 for a Webinar on multidimensional lead scoring. Also in this issue:
- How to make paid search work for long and complex BtoB sales cycles
- How to develop and nurture more than one champion in a client organization
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Featured Article
The Social Media Task Force: A (Mostly) Painless Path to a Social Media Strategy
A behind the scenes look at the formation and evolution of Bulldog's Social Media Task Force, where the agenda is collaborative, the brainstorming is real and the credit (and blame) is shared.
> Read more
By Amy Bills, Director of Field Marketing, Bulldog Solutions
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Flourish or Fizzle? How to Make Paid Search Work for BtoB
It's a fact: BtoB sales cycles are often long and complex. But don't count out a paid search campaign, a valuable means of framing a lead's buying criteria early on and relaying key messages to them throughout the rest of the cycle.
> Read more
By Jim McKinley, Founding Partner of 360Partners
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How to Avoid Losing Your Foothold if Your Champion Leaves
The employee churn generated by the recession and the increasing complexity of the BtoB buying decision requires a new approach to sales. Introducing the "Persona Champion," an effective way to develop contacts across the entire buying decision process rather than only focusing on one key champion.
> Read more
By Jonathan Vlock, Senior Business Development Executive, Bulldog Solutions
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Best Practices: Segmenting Your E-mail List
One way to make your e-mails more relevant is to segment the recipient list. Here are three tips to making your e-mails stand out from the rest.
By Judith Nemes, BtoB Online
Easy Steps for Improving E-mail Communications
Top ten creative fixes to improve your e-mail performance in the areas of rendering, engagement, greater reach and better response to your call to action.
By Ed Henrich, Vice President of Professional Services for Responsys, in ClickZ
Chronicles of a Sales Leader: Placing the Right Bets on Top-Line Growth
Companies whose fiscal years end within the next 60 to 120 days are starting to line up the chips on strategic investments. Here are five ways to make the best call on investments that will contribute to driving top-line growth.
By Bill Golder, Executive Vice President of Sales at Miller Heiman, in Sales and Marketing Management Magazine
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of Field Marketing.
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