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Bulldog Solutions Rocked Q3

Bulldog Solutions announced the acquisition of several prominent BtoB customers including Isilon, Sage North America and NetIQ during the third quarter of 2010. Read more.

Bulldog Solutions Shares New Demand-Generation Benchmark Data at Eloqua Experience 2010

Experts from Bulldog Solutions shared newly released demand-generation benchmarks as well as access to the award-winning Executive Benchmark Assessment tool during Eloqua Experience 2010, October 18-20 in San Francisco. Read more.

Eloqua Experience 2010

Thank You to Our Sponsor

Thank you to KPI Analytics, sponsor of Bulldog Solutions' 6th annual Halloween Ball, The Brat Pack Blowout, a tribute to John Hughes and ‘80s suburbia. With their generous support, we are giving back to a local Austin school, Perez Elementary.

KPI Analytics


BtoB marketing professionals answer the question, "Do you consider your sales and marketing teams well aligned on goals, processes and success measures?"

Survey results.

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Marketing Watchdog Journal

October 2010, Issue 80

Click on the image above to download Eloqua’s brand-new marketing trends and best practices report.
Marketing automation adoption is exploding for good reason. In this issue:

In This Issue

Eloqua Experience 2010 Featured Article

What Can You Learn from 10,000 Months of Data?
Marketing automation leader Eloqua used the recent Eloqua Experience 2010 event to reveal a marketing trends and best practices report based on data aggregated from 1.8 billion client e-mails. At Bulldog Solutions, we're big fans of benchmarking to validate and drive decisions about budget, resources and process. So we’re pleased to present this new data.
> Read a summary.
> Download the report.
> View our Eloqua Experience 2010 Album.

Katie Martell
Bulldog Content Network
Demand-Generation Best Practices

"Give Your Prospect a Break: Differentiate!"
This catchy reminder from Lawson Abinanti is a perfect summation of what is at the heart of successful marketing: Aligning your messaging with the needs of your target market not only makes campaigns both relevant and effective—it also makes you look like a rock star.
> Read more
By Katie Martell, Director of Buzz, NetProspex

Gerry Murray
Bulldog Content Network
Marketing Evolution

CRM vs. Marketing Automation: Whose Side Are You On?
In a live Webinar earlier this month, IDC Research Manager Gerry Murray and Bulldog Solutions' Amy Bills explained how to quantify the need for alignment and covered the key points for marketing automation implementation. Here is the Q&A that took place at the end of the event, along with the answers to several bonus questions.
> Read more
Q&A from A Roadmap for Integrated Sales and Marketing Automation, originally presented October 5, 2010. View the on-demand Webinar.

Bulldog Content Network
Social Media

Is Your Sales Team Social?
There's been a lot of chatter about using social media to connect in a meaningful way with customers and prospects. But how do you get your sales team to buy in? Here are five things your sales team can do in just minutes a day to gain traction with prospects.
> Download
This social media checklist for Sales was co-produced by Bulldog Solutions and NetProspex.

Must-Read Industry Articles

Revising Our Demand-Generation Definition as BtoB Marketers
Time out folks: Let's clarify the definition of demand generation, and then talk about the challenges in delivering on this vision.
By Adam Needles, Director of Demand Generation, in the Left Brain Marketing blog, DemandGen (r)Evolution

Despite 1,500 New Customers, Analysts Say 2010 Adoption Curve Is Behind Expectations
When marketing automation vendors saw a significant spike in adoption during Q4 2009, many industry insiders predicted 2010 would be the "tipping point" where marketing automation took off. But it hasn't exploded in the way that experts have predicted. Here's why.
By Amanda Ferrante, in DemandGen Report

Five Resolutions for BtoB E-mail Marketers
As you are wrapping up the details of your 2011 planning, take a moment to make these resolutions for the new marketing year.
By Mike Hotz, Senior Strategic Consultant for Responsys, in ClickZ

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of demand generation.

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