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Lead nurturing and marketing automation are proven ROI machines...and they need to be fed from a deep well of content you probably don't have. An expert panel explains how to get it.
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October 2009, Issue 68 |
| We made our own BluesMobile for the party. Check it out. |
Happy Halloween from Bulldog Solutions
Our annual Halloween bash is a longstanding hallmark of the Bulldog Solutions culture. The party, held on October 29 this year, is a great generator of local buzz for our company, a chance to showcase our creativity, and a nice recruiting tool, as well. Please enjoy this year's video promotion. Also in this issue:
- E-mail expert Jeanniey Mullen explores the disconnect between the e-mail best practices many experts write and speak about, and what's happening on the front lines
- A behind the scenes look at best practices for online presenting
- Three easy steps to protecting your trademark (and increasing your ROI)
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"Attack Your Ecosystem" for Content Creation
In a live panel discussion earlier this month, experts from Bulldog Solutions, Frost & Sullivan and NetLine discussed the nuts and bolts of content creation, including where to find it, how to repurpose it and when to kill it. Read the Q&A with two additional questions not answered during the live event.
> Read more
Q&A from How to Cure the Content Headache, originally broadcast October 14, 2009. View the on-demand Webinar.
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Confessions of a (Reformed) Goal-Hungry Marketing Executive
I learned the hard way: There's a disconnect between the email best practices the experts write about, and what those of you on the front lines really need to know. Here are six things that I believe build the foundation of a strong email program today.
> Read more
By Jeanniey Mullen, Executive Director, Email Experience Council
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Is Your Trademark Being Violated on Search Engines? Here Are Three Easy Ways to Protect It.
Competitors could be illegally using your name in their ads. Unfortunately, enforcing this violation is almost entirely up to you. Here are three best practices to protect one of your most valuable assets—your brand.
> Read more
By Jim McKinley, Founding Partner of 360Partners
Lead-Generation Best Practices
Tricks for Smooth Online Presentations
Live Webinars, recorded Webinars, podcasts, vodcasts and rich media presentations with video: All are highly effective tactics for lead generation and brand building; all require a polished, professional presentation. This Best Practices Guide for Online Presenting helps you put the best face forward.
> Read more
Bulldog Solutions' "Best Practices Guide: Effective Online Presenting"
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Five Tips to Boost B2B Lead Gen & Thought Leadership Efforts with Search
Five ways to make search boost your thought leadership efforts by helping you be present at every stage of the buying cycle.
By Danielle Sohn, Search Marketing Specialist, iProspect, in Search Engine Land
Why a Good Unsubscribe Experience Is Important
Not everyone who wants to stop getting your e-mails is angry or dissatisfied, but that is exactly what can happen if your unsubscribe process doesn't work or is too complicated.
By Stefan Pollard, Senior Strategic Consultant, Responsys, in ClickZ
Is Your Sales Force Ready for the Dip and the Bounce?
While the current market is forcing some sales teams to play their best game, others are wondering how to react to their customers' current situations. Here's a glimpse of what might lie ahead.
By Michael D. Maginn, President, Singularity Group, in Sales and Marketing Management Magazine
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October 22, 2009—Amy Bills Bulldog
President Todd Davison was joined by two of our clients: Hoover's Michael Hickey and Humana's Jen Moeller, at the MarketingProfs Digital Marketing Mixer in Chicago on October 21.
President Todd Davison was joined by two of our clients: Hoover's Michael Hickey and Humana's Jen Moeller, at the MarketingProfs Digital Marketing Mixer in Chicago on October 21.
October 20, 2009—Amy Bills
MarketingSherpa has made the "whiteboard" from this year's B2B Marketing Summit available to their entire audience. But I'm not sure the whiteboard has as much value for non-attendees as it does for those who attended. It's like borrowing someone's class note...
MarketingSherpa has made the "whiteboard" from this year's B2B Marketing Summit available to their entire audience. But I'm not sure the whiteboard has as much value for non-attendees as it does for those who attended. It's like borrowing someone's class note...
October 9, 2009—Amy Bills
Earlier this week I attended MarketingSherpa's B2B Marketing conference in Boston, where the challenge of creating adequate content to drive lead generation and lead nurturing activities was one of the hottest topics.
Earlier this week I attended MarketingSherpa's B2B Marketing conference in Boston, where the challenge of creating adequate content to drive lead generation and lead nurturing activities was one of the hottest topics.
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of field marketing.
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