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BtoB marketing professionals answer the question, "Do you use an audience segmentation model in your lead generation?"
October 2008, Issue 56
| Play the video to hear a message from Ahmed Taleb, Director of Strategic Planning at Bulldog Solutions. |
The effectiveness of your marketing program is only as good as your strategy. And that strategy begins with defining your audience. Creating an effective and actionable audience segmentation strategy can be a daunting task, but if you approach it with the right expectations and a systematic process, you'll be well on your way to a better lead optimization program.
In my article below, I share a step-by-step guide to creating buyer personas so that you can find the right leads with the most potential. Also, I invite you to check out our on-demand Webinar on strategic planning, Strategic Marketing Blueprint: Four Steps to Better Lead Generation. You can register at any time.
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You've probably heard or read all about the theoretical advantages of nurturing leads. And they're all pretty abstract. Let's dispense with the academia and tackle how to build a nurturing program in four nuts-and-bolts steps.
> Read more
By Tim Wilson, Vice President, Services, Bulldog Solutions
Social Media
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This isn't MySpace or Facebook, and no one will flash nudie photos or SuperPoke you with a sheep. People are on LinkedIn for just one thing: business networking.
> Read more
By Sheila Scarborough, freelance writer and blogger, Every Dot Connects
Lead-Generation Best Practices
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Creating an audience segmentation strategy can be a daunting task for many BtoB organizations. But given the right support and process, it's not as hard as you might think.
> Read more
By Ahmed Taleb, Director of Strategic Planning, Bulldog Solutions
| This article is an excerpt. Want to read the whole thing?
Request your complimentary copy of the Bulldog Solutions' white paper on buyer personas and audience segmentation. |
Events
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The first-ever Eloqua International Users Conference completely exceeded my expectations and, honestly, I had pretty high expectations from the outset. Personally, the event was a celebration of how far we’ve all come.
> Read more
By Chris Parisi, Vice President, Technology, Bulldog Solutions
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Mobile Marketing: 12 Tips for Planning Your Media
How should marketers take advantage of the burgeoning usage of wireless devices? First, they've got to change their thinking.
By Sean Carton, The ClickZ Network
Costs Plummeting for Business Web 2.0
Good news for credit crunch squeezed CIOs: The price of enterprise web 2.0 tools is set to plummet.
By Jo Best, Silicon.com
E-mail Marketing Secrets and Lies
A recent report by Forrester reveals one little known secret and one commonly believed lie about e-mail marketing.
By Karen J. Bannan, BtoB Online
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing.
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