Marketing Watchdog Journal - Bulldog Solutions

Events

Eloqua Experience 2011

Join Bulldog Solutions, a proud sponsor of Eloqua Experience 2011, to learn about the next level of technology to boost your revenue engine.

October 19–21, 2011
Hilton San Francisco Union Square

Register now.

In the News

We're Strengthening Our Focus on Sales and Marketing Alignment
Bulldog is excited to welcome VP of Sales Enablement Bruce Brien to the pound.

Bulldog Named to the Inc. 5000
For the third consecutive year, we've ranked among the fastest-growing private companies in America.

BullData

BtoB marketing professionals answer the question, "What timeframe did your company figure out that buying and selling had changed?"
See the results.

Are You a Bulldog?

Do you have what it takes to be Bulldog Solutions' next director of marketing? Find out by reading the job description and submitting your résumé. You can also see all other open positions on our Careers page.

Latest Customer Wins

Bulldog Solutions is a proud member of:



	September 2011, Issue 91

Click the graph above to download Eloqua's "Grande Guide to Lead Nurturing."

We love Eloqua's Grande Guides, especially the one on lead nurturing. In this issue:

The first in a featured series about sales and marketing alignment
"Pipeline saves lives?" A Q&A with experts on alignment
An invitation to view "Setting the Stage for the CRO" on-demand
Are you a Bulldog? See our job openings
Join the Smart Marketers Forum on LinkedIn

Featured Article

Salespeople Don't Like Leads: Part One in a Series on Sales and Marketing Alignment
There's a lot of talk these days about how Sales and Marketing need to be aligned. But what does that really mean? And why does it matter? In this first article in a series on sales and marketing alignment, I'll outline the characteristics of companies that really make alignment a priority—and how that pays off in real results.
> Read more
By Bruce A. Brien, VP, Sales Enablement, Bulldog Solutions

Sales and Marketing Alignment

"Pipeline Saves Lives": A Q&A About the Emerging Role of the CRO
Eloqua CRO Alex Shootman and Christian Patrik, Director of Solutions Marketing at Bulldog Solutions, spoke on a live webinar earlier this month, "Setting the Stage for the CRO." They talked about who the chief revenue officer is, why this role has grown exponentially, and what it means to align Marketing and Sales to increase both revenue and efficiencies.
> Read more
Q&A from Bulldog Solutions' webinar, "Setting the Stage for the CRO," originally presented September 7, 2011.

Want to watch "Setting the Stage for the CRO"?
The Q&A above is transcribed from a live webinar broadcast earlier this month. You can view it at any time and, once you register, you'll receive Eloqua's white paper, "Revenue Performance Management: Re-Engineering the Revenue Cycle."
View on-demand.

Demand-Generation Best Practices

Grab Your Free Guide to Lead Nurturing
Eloqua's "Grande Guide to Lead Nurturing," just published this summer, explains in simple language what lead nurturing is, why it matters, how to get started, who is doing it effectively and how the practice is likely to evolve.
> Download now
By Joe Chernov, Vice President of Content Marketing, Eloqua, in Eloqua's It's All About Revenue Blog

Must-Read Industry Articles

How Should Content Play in the Social Universe?
With the dizzying array of digital platforms—and the increasingly interconnected and social nature of those platforms—you have to have a strategic plan for managing your content efforts that goes beyond the "content is king" rallying cry.
By JT Anderson, VP Executive Creative Director at Enlighten, in the Content Marketing Institute Blog

Are You Habit-Forming?
Here are five ways to help you create a valuable newsletter that becomes a habit for your subscribers.
By Mike Hotz, Senior Strategic Consultant, Responsys, in ClickZ

Case Study: How Ignoring 16,896 Companies Helped Improve Sales-Marketing Alignment
This MarketingSherpa case study outlines how a technology support company completely revamped its lead-generation efforts, and not only put more qualified leads into the pipeline, but also helped to get Marketing and Sales on the same page.
By David Kirkpatrick, Reporter, on MarketingSherpa.com

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Terry Flaherty, VP, Marketing Strategy.