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Live Webinar

A Roadmap for Integrated Sales and Marketing Automation

In this Webinar, Gerry Murray, research manager for CMO Advisory Service at IDC, will explain how to achieve true integration between marketing and sales automation, with a functional framework for implementation.

Tuesday, October 5, 2010
2 p.m. Eastern / 11 a.m. Pacific

Register.
IDC

In the News

Isilon Selects Bulldog Solutions as Demand-Generation Agency of Record

Bulldog will develop integrated demand-generation programs that build Isilon's prospect database and increase prospect engagement and conversion. Read more.

Isilon

Bulldog Named to the Inc. 5000

Bulldog Solutions was named to the Inc. 5000 list of fastest-growing U.S. private companies for 2010. Read more.

Inc. 5000

Events

Eloqua Experience 2010

Join Bulldog Solutions, a proud sponsor of Eloqua Experience 2010, for an event that will engage and inspire, and enable you to get the most out of your Eloqua investment.

October 18–20, 2010
Hyatt Regency, San Francisco


Register now.

Eloqua Experience 2010

Survey

Are you on the right course to building a stronger list?

Take the List Growth and Engagement Survey from the Email Experience Council.

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BullData
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BtoB marketing professionals answer the question, "Have you developed content and messaging to map to specific buyer types?"

Survey results.


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Marketing Watchdog Journal
 

September 2010, Issue 79




A poll about demand-generation trends emerging in the CMO's office. Click the image to read about these trends and to take the poll.
As we approach 2011, aligning Marketing and Sales is critical. This month:

In This Issue

 Amy Bills
Featured Article

Sales and Marketing Must Win the Three-Legged Race (and Other Lessons Learned at Frost & Sullivan's GIL Event)
As a marketer who markets to marketers (did you get all that?) I couldn't ask for a better platform for real-time market research than sitting with my peers at Frost & Sullivan's Growth, Innovation and Leadership event earlier this month. From the insight shared at the event, I noticed these three trends emerging.
> Read more
By Amy Bills, Director of Field Marketing, Bulldog Solutions




Gerry Murray
Bulldog Content Network
IDC
Demand-Generation Best Practices

80% of Marketing's Content Is Never Used by Sales? Uh Oh.
In a live Webinar last month, IDC Research Manager Gerry Murray and Bulldog Solutions' CEO Rob Solomon discussed strategies for efficiently and expertly enabling Sales with content they can actually use to convert prospects. There wasn't time for most questions to be answered during the live event, but Gerry and Rob have answered them here.
> Read more
Q&A from How to Enable (and Impress) Your Sales Team with Content that Matters, originally presented August 24, 2010. View the on-demand Webinar.




Kristin Farwell
Behind the Scenes Social Media

Make it a No-Brainer to Spread the Word
Here at Bulldog, we realized we needed a process for our most passionate evangelists—our own employees—to spread the word on their social media channels about news and events happening at our company. The biggest challenge was how to make it so easy they could do it in their sleep.
> Read more
By Kristin Farwell, Marketing Program Manager, Bulldog Solutions




Phil Fernandez
Bulldog Content Network
Marketo
Marketing Evolution

Marketers, Pull Up a Chair to the Revenue Table
The CMO who is unable to talk in precise terms about their investments and why they're making them is going to be an "extinct CMO." The trouble is, talking about marketing analytics is hard.
> Read more
By Phil Fernandez, CEO, Marketo; originally posted on Marketo's Modern B2B Marketing Blog


Must-Read Industry Articles

Follow This: How to Create a Compelling Reason to Gain Permission
Here are eight key questions to ask to make sure that wherever your customers and prospects are interacting with you, you make it easy for them to do whatever they came to do.
By Simm Jenkins, CEO, BrightWave Marketing, in ClickZ

BtoB Marketing Needs a Stronger Why
The notion, "We need to create a message around this new product or service," is often misguided when you haven't yet created a stronger why for your company.
By Paul Dunay, Global Managing Director of Services and Social Marketing for Avaya, in his Buzz Marketing for Technology Blog

Four Good Places to Find Content (Where You Might Not Think to Look)
Content well running dry? Dig a little deeper into sources that you may not (yet) have mined, and you might uncover not only a mother lode of great content, but some added benefits as well.
By Jennifer Watson, founder, Context Communications, in Content Marketing Institute


Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of Field Marketing.
 
 
 

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