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September 2009, Issue 67 |
| A message from Rob Solomon, CEO of Bulldog Solutions |
That and other questions about demand generation best practices are answered in the Q&A from this month's Webinar, New Benchmark Data on Effective Demand Generation: How Do You Compare? Also in this issue:
- Insight from global research firm Frost & Sullivan
- A behind the scenes look at the development of our video white paper
- Thoughts from Sales and Marketing Executives International, whose annual conference took place just a few days ago
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Featured Article
Column: It's in Your Best Interest to Support Educational Reform
Education is a factor to which any company hoping to recruit smart, capable workers must pay attention. Setting high educational standards, not only in the U.S. but also in every country of the world, will be a critical factor in furthering economic growth.
> Read more
By Vinnie Aggarwal, Columnist, Frost & Sullivan's Growth Opportunity Newsletters
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Marketing Evolution
Can You Get Inactive Prospects to Re-engage? Do You Even Want To?
In a live panel discussion on September 1, Steve Woods, CTO of Eloqua; Rob Solomon, CEO of Bulldog Solutions; and Naylor Gray, Director of Global Marketing at Frost & Sullivan answered questions about lead-generation best practices.
> Read more
Q&A from New Benchmark Data on Effective Demand Generation: How Do You Compare?, originally broadcast September 1, 2009. View the on-demand Webinar.
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Put a Face on Your White Paper ... And Reap the Rewards of Better Engagement
Here's a look behind the scenes of the evolution of a powerful tool to engage your prospects, giving them valuable content with several options for how to consume it. Introducing our new iteration of the video white paper.
> Read more
By Amy Bills, Director of Field Marketing, Bulldog Solutions
Sales Engagement
Sales Teams: Here's How to Shut Out the Competition in a Down Economy
In a shrinking economy, sales leaders are in a pickle: On one hand, customers expect discounts and concessions, and on the other, there's incredible pressure to deliver on sales numbers. The only way to win is to become a true business consultant.
> Read more
By Ken Valla, Regional Vice President of Sales, Wilson Learning Corporation; reprinted from SMEI's Marketing Times Magazine, June 2009
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Direct Marketers Refine Time-Tested Tactics
While emerging interactive media channels, including mobile and video, generate a lot of buzz, most direct marketers continue to focus on time-tested programs to drive revenue.
By Jim Meyer, VP, eTrigue Corp., in BtoB Online
The 'Flat Funnel' Marketing Myth
We may not be ready to discard the funnel model altogether, but we do need a fresh perspective. Visualize a series of concentric rings…
By Matthew Quinlan, VP, Field Operations, LoopFuse, in CRM Buyer
Back-to-Business E-Mail Optimization
It's September—and time to take a look once again at your e-mail marketing programs. Here are five ways to quickly improve reader satisfaction and response rates.
By Stephanie Miller, VP, Market Development, Return Path, in ClickZ
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A Hit List for Social Media Promotion
September 24, 2009—Amy Bills
Asking your speakers to participate in promoting an event is a no-brainer. I've done it many times myself.
Fight Club Explains Personal FinanceAsking your speakers to participate in promoting an event is a no-brainer. I've done it many times myself.
September 24, 2009—Melissa Jolly
If you are like me - the thought of personal finance makes my face twitch and my head hurt!!! With all the data out there it is hard to determine what is what.
Hump Day Humor: Make Accounts Payable Thrilling AgainIf you are like me - the thought of personal finance makes my face twitch and my head hurt!!! With all the data out there it is hard to determine what is what.
September 17, 2009—Melissa Jolly
Preface: So today we had our first blog meeting and I was trying to come up with ideas for my very first blog post. I thought about writing about swine flu (I will write about swine flu).
Preface: So today we had our first blog meeting and I was trying to come up with ideas for my very first blog post. I thought about writing about swine flu (I will write about swine flu).
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of field marketing.
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