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BtoB marketing professionals answer the question, "Which of the following e-mail strategies are you using today?" 
September 2008, Issue 55
| Play the video to hear a message from Chris Parisi, VP of Technology at Bulldog Solutions. |
How do you ensure consistency and scale with your lead-generation and marketing campaigns? At Bulldog Solutions, marketing automation technology has been key to our success. With tools like Eloqua, you can improve deliverability, metrics, personalization and sales force automation.
In this issue I share some of the techniques that have worked for us to help make our marketing programs more efficient and effective. Check out the article below, and as always, we welcome your feedback.
Click here for exclusive content for the energy industry from Miller Heiman.
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A challenge for many BtoB organizations embarking on using Webinars for lead generation is how to manage the many moving parts efficiently and ensure that you can measure your performance. As a technologist, I have two words for you: Marketing automation.
> Read more
By Chris Parisi, Vice President, Technology, Bulldog Solutions
BtoB E-mail Marketing
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Lately, I've realized that no one has asked me about what their average unsubscribe rate should be. This got me wondering: Have people solved the problem of unsubscribing? Or, do email marketers just not care anymore?
> Read more
By Jeanniey Mullen, Founder and Executive Chairwoman, Email Experience Council; and EVP and CMO, Zinio and VIVmag
Lead-Generation Best Practices
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In Part 1 of this article, I explored ways to assess your company's creative culture and five easy ways to amp it up around the office. This month I’ve got five more tips on how to build your own personal creative muscle.
> Read more
By Karen Post, The Branding Diva®, and Co-founder and CEO of Oddpodz.com
Lead-Generation Best Practices
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If ever there is an overused analogy when it comes to marketing, it's got to be the dating analogy—you don't ask someone to marry you the first time you meet her. Let's take it to the next level.
> Read more
By Tim Wilson, Vice President, Services, Bulldog Solutions
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Election '08: The Candidates' E-mail Errors
BtoB marketers aren't the only ones who make mistakes with their e-mail efforts. Learn what not to do with these examples from the presidential candidate campaigns.
By Karen J. Bannan, BtoB Online
How to Boost Your Online Presence
Four techniques and 13 tools for adding a social element to your e-marketing strategy.
By Dave Evans, The ClickZ Network
10 Great BtoB Web Sites
Find out what makes these top ten Web sites, according to BtoB, the most effective sites for communicating with current and prospective customers.
By Karen J. Bannan, BtoB Online
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You Nurture Your Relationship with Your Spouse, Don't You?If ever there is an overused analogy when it comes to marketing, it’s got to be the dating analogy: you don’t ask someone to marry you the first time you meet them, you need to work at the relationship, you need to figure out where and why you are compatible, you need to be aware [...]
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Are your Sales & Marketing Functions in Harmony or Discord?Sales and Marketing Functions must work in harmony to create and retain lead marketing balance. When they don’t and work in silos, many departments are impacted; sales, marketing, corporate communications, finance and business operations. Compare lead marketing to an ecosystem. An ecosystem is defined as an interactive system established between a group of living creatures [...]
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Craft the E-mail that Gets 'em in the SeatsLong ago* at Bulldog, when we were a company that focused primarily on planning and execution of Webinars, we’d refer jokingly to the process of audience creation as “getting butts in seats.” This was virtual butts in virtual seats, but the point was the same. Reaching the right people and generating enough interest to get [...]
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing.
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