 |
 |
|
 |
| |||||||||||||||||||||||
|
| |
 |
 |
|
August 2009, Issue 66 |
| A message from Rob Solomon, CEO of Bulldog Solutions |
Want to see how your peers are addressing strategic planning, content development, database strength and the challenges of implementing marketing automation? And see how you compare to those who are doing it well?
Register for the BtoB Online Webinar, New Benchmark Data on Effective Demand Generation: How Do You Compare? An expert panel from Bulldog Solutions, Frost & Sullivan and Eloqua will look at new research showing how BtoB marketers like you are finding and nurturing high-quality leads and accelerating their sales pipelines. You can also get a sneak peek at some of the research in our BullData feature.
 |
 |
5% of All Internet Activity Is Spent on Search Engines. What About the Other 95%?
While pay-per-click search ads can be effective, research shows that only 5% of all Internet activity is spent on search engines. What about the other elusive 95%? Here are five tips on how to use Google and Yahoo content networks to generate qualified sales leads.
> Read more
By Jim McKinley, Founding Partner of 360Partners
 |
BtoB Blog Boot Camp: Building a Stickier Site
Hoover's recently redesigned and re-launched Bizmology, a leading-edge BtoB blog dedicated to superior content and user-friendly design. Based on that boot-camp-like experience, here are some insights into what goes into the care and feeding of a successful BtoB blog.
> Read more
By Larry Bills, Senior Editor, Hoover's, Inc. Read the Bizmology blog at www.bizmology.com.
 |
Lead-Generation Best Practices Behind the Scenes: A Multimedia Gallery with Substance and Flash
How do you transform a collection of loose URLs into a portfolio worthy of the content in it? Here's a look behind the scenes of the design and development process behind our new Multimedia Gallery.
> Read more
By Brian Maschler, Senior Creative Developer, Bulldog Solutions
Lead-Generation Best Practices Give a New Hat to a Co-worker (and Other Tips for Responding to an Evolving Marketing Landscape)
In this Q&A from the July 22 Online Marketing Connect Webinar, Ahmed Taleb of Bulldog Solutions and Michael Rapp of Fujitsu Network Communications answered questions about how to target audiences and implement best practices in the midst of a rapidly evolving marketing environment.
> Read more
Q&A from Case Study: How Strategic Planning Helped One Company Refine Their Message and Target the Right Audience, with Ahmed Taleb, Senior Director of Strategic Planning, Bulldog Solutions; and Michael Rapp, Manager of eMedia for Fujitsu Network Communications
 |
Social Media: The Pathway Toward Gaining Competitive Intelligence
Do smart BtoB marketers use every available source of information to learn about developments in their competitive spaces? Not necessarily, according to a recent Hoover's poll gauging our audience's use of social media for gathering competitive intelligence.
By Tim Walker, Social Media Manager, Hoover's Inc., in BtoB Online
A Corporate Blogging Primer
When used correctly, blogs can be an excellent tool for engaging prospects and customers—especially in today's environment, when the companies we deal with are more machine than human.
By Jim Gilbert, eMarketingandCommerce.com
Simple but Powerful E-Mail Tips You Might Have Forgotten
Here's a refresher course on the top 12 simple things e-mail marketers can do to increase our success.
By Jeanniey Mullen, ClickZ
 |
August 20, 2009 -- Amy Bills
Buzz Marketing Blogger Paul Dunay (and sometime Bulldog Content Network contributor) has some sage and funny insight into ways Facebook can get you in trouble.
Buzz Marketing Blogger Paul Dunay (and sometime Bulldog Content Network contributor) has some sage and funny insight into ways Facebook can get you in trouble.
August 18, 2009 -- Amy Bills
Tom Pearson, Bulldog senior marcom specialist, republished in a recent Marketing Mirrors edition of the Business Marketing Association of Colorado's newsletter.
Tom Pearson, Bulldog senior marcom specialist, republished in a recent Marketing Mirrors edition of the Business Marketing Association of Colorado's newsletter.
August 17, 2009 -- Amy Bills
Which is more disturbing: That only 28% of BtoB marketers in a recent survey say they're generating enough demand to satisfy their sales team...
Which is more disturbing: That only 28% of BtoB marketers in a recent survey say they're generating enough demand to satisfy their sales team...
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, Director of Field Marketing.
 |
HOME | PRIVACY POLICY | CONTACT US © 2009 Bulldog Solutions, Inc. All rights reserved. |