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GIL 2010: Silicon Valley
Growth, Innovation and Leadership

Join Bulldog Solutions and Frost & Sullivan for the Demand Generation Workshop at GIL 2010.

September 12–14, 2010
San Jose, CA


Frost & Sullivan


BtoB marketing professionals answer the question, "How would you describe your organization's pipeline acceleration strategy?"

Survey results.

Client Recognition

Congratulations to AT&T, Winner of CXOs' Choice Award

AT&T Frost & Sullivan recently honored AT&T with the 2010 North America CXOs' Choice Award for its positive reputation and customer loyalty. Read more.

SMART Technologies Raises $660 Million in U.S. IPO

SMART Technologies The interactive whiteboard maker recently completed the second-biggest IPO in the U.S. this year. Read more.

Intel Reports Its Best Quarter Ever

Intel Congratulations to Intel, who reported Q2 revenue of $10.8 billion, the best quarter in the company's 42-year history. Read more.

Latest Customer Wins


Bulldog Solutions is a proud member of:

American Business Media

Marketing Watchdog Journal

July 2010, Issue 77

Click on the image to read our featured article about the new rules of content for BtoB marketers.
Social media is changing the game for BtoB marketers. This month:

In This Issue

Jake Wengroff
Bulldog Content Network
Frost & Sullivan
Featured Article

Paid, Earned or Owned: How the New Rules of Content Have Created Opportunity—and Risk—for Marketers
Given the low ROI on paid media and near disappearance of earned media, owned media—a company's own messages, blog posts, tweets, videos, podcasts, viewers and followers—has no place to go but up. Enter the new quarterback of this content for BtoB marketers: the content curator.
> Read more
By Jake Wengroff, Global Director, Corporate Communications, Frost & Sullivan

Katie Martell
Bulldog Content Network
Social Media

Four Reasons to Map Your Customers to Social Media
It's difficult for BtoB marketers to justify their monetary or time investments in social media, because frankly, it's been difficult to gather data that proves it's a worthy venture. Here are four insights to help justify your social media spend—and engage with more of your customers as a result.
> Read more
By Katie Martell, Director of Buzz, NetProspex

Learn more about how to reach the right prospects at the right time.
Join NetProspex and Bulldog Solutions for a live Webinar, Building the Right Message from First Contact to Close, where they'll show you some tools and templates to help you develop the right message from first contact with a prospect to closed deal. Register.

Wednesday, August 4, 2010
2 p.m. Eastern / 11 a.m. Pacific

Demand-Generation Best Practices

Exclusive: Updated Demand-Generation Benchmark Data: How Do You Compare?
Subscribers to this newsletter get the first look at new demand-generation benchmark data from the Executive Benchmark Assessment.
> Read more
Results of Bulldog Solutions' and Frost & Sullivan's Executive Benchmark Assessment, July 2010

Confirm you're on the right track.
For a comprehensive view of how you compare to high performers in key areas of demand generation, take the Executive Benchmark Assessment. Get started.

Must-Read Industry Articles

BtoBs Still Struggle to Tie Leads to Marketing Touchpoints
Nearly half of BtoB marketers surveyed in a recent report said their highest level of lead generation measurement capability was to give all credit to the last marketing touchpoint. How do you compare?

DemandGen Report Honors Six Firms for Sales and Marketing Success
DemandGen Report recognizes Bulldog Solutions' work on the Nortel "Close the Pipeline" campaign, which impacted one-third of a $1 billon-plus pipeline.
DemandGen Report's Second Annual Sales & Marketing Alignment Awards

Engagement Is Important, but What Does It Mean?
Four tips to create relevant e-mail marketing messages and six metrics to measure engagement.
By Mike Hotz, Senior Strategic Consultant for Responsys, in ClickZ

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of Field Marketing.

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