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July 2009, Issue 65 |
| A message from Rob Solomon, CEO of Bulldog Solutions |
We're lifting the hood to reveal our marketing engine.
In this issue, we offer some insight into Behind the Scenes, a new series in which we share our online marketing expertise by lifting the hood on the thought and execution processes behind our strategies and tactics.
We also have some hot-off-the-virtual-press research on BtoB marketing strategy, gleaned from the recent BtoB Leading Edge Virtual Trade Show.
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Go "Behind the Scenes" and Reduce Your Zoinks! Moments
Who among us hasn't returned from a workshop and had a cartoonish Zoinks! reaction as we realized the concept we got fired up about is more complicated to execute than the speaker let on? Our new Behind the Scenes series will give you insight into the what and how of best practices marketing.
> Read more
By Amy Bills, Director of Field Marketing, Bulldog Solutions
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Let the Results Speak for Themselves, Even If You Don't Like What They're Saying
It's easy to let assumptions sneak into your "objective" testing. Here are a few testing scenarios that could have gone awry, and what we learned from keeping an open mind.
> Read more
By Tom Pearson, Senior Marketing Communications Specialist, Bulldog Solutions
Lead-Generation Best Practices
When You Reach Out to Prospects, Speak Their Language
In this Q&A from the Webinar held during the BtoB Leading Edge virtual trade show last month, Rob Solomon, CEO of Bulldog Solutions, and Naylor Gray, global director of marketing for Frost & Sullivan, answered questions about building and implementing effective calls to action.
> Read more
Q&A from Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements, with Rob Solomon, CEO, Bulldog Solutions; and Naylor Gray, Global Marketing Director, Frost & Sullivan
Lead-Generation Best Practices
How Are Your Peers Handling Today's BtoB Challenges?
We've got your answers right here. This survey of visitors to the Bulldog Solutions booth at BtoB's Leading Edge virtual trade show reveals what your peers have to say about strategic planning for leading-edge demand generation.
> Download the survey results
Results of a survey conducted at the June 23, 2009 BtoB Leading Edge virtual trade show. Sessions from the trade show are now on-demand. View them now.
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8 Steps to Getting Sales and Marketing to Play Nice
Success in Sales is easy to measure, yet it's expected to lock step with Marketing, where results are much less tangible. Here's how to get both wings working together despite their inherent differences.
By Ian Michiels, CRM Buyer
Web Site Abandonment: What to Do When Your Coveted Leads Leave Before Converting
Turns out Web site abandonment—long thought of as a plague primarily impacting e-retailers and termed "shopping cart abandonment"—is just as much a concern for BtoB.
By Christopher Hosford, BtoB Online
End the Heavy Lifting: 3 Ways to Get Prospects to Push a New Product
Your prospects should play a vital role in every stage of the business development marketing process. Here are three ways to put them to work.
By Fuel Net, reprinted in Business Management Daily
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, Director of Field Marketing.
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