Marketing Watchdog Journal - Bulldog Solutions

Are you reading this on a smartphone?Market Research

Live Webinar

Strategies for Moving Deals More Quickly Through the Sales Pipeline

A deal that stalls close to the finish line can be even more painful than one that falls apart earlier in the pipeline.

In this Webinar, SiriusDecisions' Tony Jaros will review pipeline acceleration tales from the front lines, showing how marketers can move these deals more effectively and more quickly.

Wednesday, July 14, 2010
2 p.m. Eastern / 11 a.m. Pacific

Register.

Events

Demand Acceleration Lab

Bulldog Solutions will host a Demand Acceleration Lab July 21 at the Online Marketing Summit in Austin, Texas. To participate, you must register for OMS and take the Executive Benchmark Assessment.

Register for OMS.
Take the Executive Benchmark Assessment.

Client Recognition

Eloqua Clients Honored for Excellence in Sales and Marketing Integration

Eloqua congratulates three of its
clients—Polycom, Siemens PLM Software and Taleo—for winning SiriusDecisions' Fourth Annual Return on Integration (ROI) Awards. Read more.

Latest Customer Wins

Bulldog Solutions is a proud member of:



	June 2010, Issue 76

Don't let your prospects get stuck in the pipeline.

None of us want to spend resources attracting and engaging leads only to have them become "unbudgeable" at the 11th hour. Join us for a live Webinar on July 14, "Strategies for Moving Deals More Quickly Through the Sales Pipeline," with SiriusDecisions expert Tony Jaros. Register. Also in this issue:

Take the Executive Benchmark Assessment to see how you compare to top performers in demand generation
An excerpt from a just-released white paper, "Using Lead Nurturing to Build an Ongoing Dialog that Drives Prospect Conversion"
A behind-the-scenes look at how marketing automation saves the day
A Q&A from a recent Webinar, "Six Truths About Marketing Automation (and How to Face Them)"

Featured Article

The Nuts and Bolts of Lead Nurturing
Lead nurturing is one of the decade's marketing buzzwords, and with good reason. A successful nurturing campaign generates impressive returns, especially when budgets are tight. This white paper excerpt outlines three types of lead nurturing most impactful for BtoB marketers. Download the complete white paper.
> Read more
Excerpt from a Bulldog Solutions White Paper, "Using Lead Nurturing to Build an Ongoing Dialog that Drives Prospect Conversion"

Lead nurturing can help you identify up to 200% more qualified leads from your existing activities.
Take the Lead Nurturing Diagnostic, and get a customized report showing how your lead nurturing activities compare to recommended best practices.

Marketing Evolution

A Behind-the-Scenes Look at Building an Efficient Reference Program (Or, How Automation Once Again Saves the Day)
Faced with an unhappy sales team and overburdened customer success managers, Eloqua's product marketing team and Eloqua's own marketing automation tool save the day with an automated solution for building and managing its valuable customer testimonial program.
> Read more
By Heather Foeh, Senior Manager, SMB Customer Success for Eloqua

Demand-Generation Best Practices

The Truth About Marketing Automation: A Q&A
In this Q&A from the recent Webinar, "Six Truths About Marketing Automation (and How to Face Them)," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer your very thoughtful questions about all aspects of justifying, choosing and implementing a marketing automation platform that will garner impressive returns.
> Read more
Q&A from a live Webinar, Six Truths About Marketing Automation (and How to Face Them), originally presented May 11, 2010.

Marketing Evolution

The Top Three External Factors Impacting Marketing Strategy Are Overwhelmingly Negative

Responses to the question from Frost & Sullivan Americas Marketing Priorities Survey 2010.

Responses to the question, "Please indicate the impact that each of the following forces has on your 2010 Marketing plans," from "Frost & Sullivan Americas' Marketing Priorities Survey 2010."

Three Testing Tips to Increase Your E-mail Marketing ROI
Here's how to learn what your subscribers—or segments of your subscribers—really want.
By Stephanie Miller, ClickZ

Five Questions to Ask Before You Launch a Lead Nurturing Program
Key to designing an effective lead nurturing program is taking stock of your current lead management process. Here are five questions to ask before you begin.
Excerpt of white paper by Howard Sewell, President, Spear Marketing Group, published in DemandGen Report

What Is the Difference Between Social Programs and Socialized E-mail?
Combining the reach of e-mail with the power of social networking helps to achieve that marketing sweet spot—the right offer to the right individual at the right time.
By Kara Trivunovic, Senior Director of Strategic Services at StrongMail, in BtoB Online

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of Field Marketing.