May 2010, Issue 75

• A behind-the-scenes look at using Twitter to drive Webinar registration
• How to use the principles of baseball to enhance your search marketing strategy
• Marketing execs talk about agile marketing, left-brain/right-brain and more
• An invitation to an on-demand Webinar, Six Truths About Marketing Automation (and How to Face Them)
• And join us June 22 at the BtoB Leading Edge Virtual Tradeshow to see a case study of how CompassLearning doubled qualified leads. Register.

How to Maintain Your Sanity While Optimizing Your Marketing
Before us lie too many marketing opportunities, too much data, and so many social networks, tools and conversations. It's time we all started resisting some of these.
By Stephanie Miller, ClickZ

Using Content to Build Trust in B2B Marketing
How many times do you need to hear something about a company before you believe that the information is true? According to the recent Edelman Trust Barometer report, three to five.
By Paul Dunay, in Buzz Report: Innovative Ideas for B2B Technology Marketers

Take Targeting Beyond Basic Reporting
Marketing has evolved dramatically, and what constituted "state-of-the-art" communication a few decades ago, and even a few years ago, has changed radically, particularly in the art of targeting.
By David Danziger, Senior Manager of Innovation at Acxiom Corp., in Chief Marketer