Marketing Watchdog Journal - Bulldog Solutions

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On-Demand Webinar

Sales 2.0: What Is It and Why Do I Need It?

Learn how to apply Sales 2.0 best practices that will help your sales department win more customers and generate more revenue. All registrants will receive a free excerpt from Anneke Seley's book, Sales 2.0.

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How Marketers Can "Fill the Gap" Between the Promise and Reality of Marketing Automation

SiriusDecisions Vice President, Services Director Jonathan Block discusses how organizations can best leverage their marketing automation investment.

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BtoB marketing professionals answer the question, "How big is the gap between marketing-ready leads and sales-accepted leads or opportunities?"
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Client Recognition

Congratulations to Mark Logic, 2009 CODiE Winner

We like to celebrate with our clients. Mark Logic wins two Software & Information Industry Association (SIIA) CODiE awards, for Best Corporate Blog and for Best Database Management Solution.

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	May 2009, Issue 63

Play the video to hear a message from Ahmed Taleb, Senior Director of Strategic Planning, Bulldog Solutions

Set your sales team up for success with leads who are ready to buy.
This month we offer the final white paper in the Bulldog Solutions Strategy Series, reviewing key steps for developing a call-to-action architecture that helps ensure your sales team is ready to follow up on the leads most likely to generate revenue. You can read an excerpt here, and you can download the complete white paper here. As always, we'd love to hear your comments.

We've also got observations from the SiriusDecisions "Leaders and Lessons Learned" Summit and some advice from the trenches on how to build a successful BtoB online community.

Featured Article

Case Study: How VFM Leonardo Exceeded Registration Goals with a Thought Leadership-Based Message
This case study shows how developing thought-leadership driven strategic messaging and media planning for a lead-generation Webinar helped a technology and online media company exceed registration goals by nearly 100% and generate high levels of prospect engagement.
> Read more
A Bulldog Solutions Case Study featuring VFM Leonardo

Exclusive for Marketing Watchdog Journal readers: Download the print version of the case study.

Sales Engagement

Reach the C-suite: The High-Value CTA
This excerpt from the new white paper, " Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline," defines high-value calls to action and explains how they can help marketers reach top executives.
> Read more
By Ahmed Taleb, Senior Director of Strategic Planning, Bulldog Solutions

This article is an excerpt. Want to read the whole thing?
Ahmed's complete white paper outlines a strategy designed to help you create a call-to-action architecture that engages your prospects, anticipates your buyers' needs and creates specific conversion points that lead to sales engagement. Get your complimentary copy today.

Social Media

BtoB Blogging: Three Tips on How to Do It Right
As a journalist-turned-blogger, I've been steeped in the blogosphere for some time now, but it wasn't until a recent conference that I was given the valuable opportunity to articulate some "do's and don'ts" about how to make a BtoB blog successful. Here are three tips on how to profit from your blog without losing credibility.
> Read more
By John Farrell, community correspondent for Healthcare Goes Mobile and Editor, Mobile Health Watch

Marketing Evolution

94% of Leads Never Close? Ouch!
The average BtoB company leaves 94% of marketing-qualified leads on the table. They never close. And even of leads qualified by Sales, a hefty 77% don't close. That's the word from SiriusDecisions, the sales and marketing research firm, which just wrapped up its annual summit earlier this month. Fortunately, there's treatment for the diagnosis, provided by the Sirius analysts and observed here by the Bulldog Solutions team in attendance.
> Read more

Lead Scoring: What's the Right Approach?
Lead scoring, when done right, can bring new power to a sales organization and make its bond with marketing much tighter. Four experts weigh in on how.
By Marshall Lager, CIO Today

Marketing Budgets in Flux
As the recession evolves, marketers are seeking ways to boost lead generation while making broad cuts.
By Rich Karpinsky, BtoB Online

Four Tips for Offline E-mail Address Collection
Your most reliable collection point for e-mail addresses is a dedicated subscription page at your Web site, but it's not the only source.
By Stefan Pollard, ClickZ

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, Director of Field Marketing.