Marketing Watchdog Journal - Bulldog Solutions

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BullData BtoB marketing professionals answer the question, "Do you have adequate content to drive a program that offers prospects relevant information throughout the buying cycle?" Survey results.

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April 2009, Issue 62

Play the video to hear a message from Rob Solomon, CEO of Bulldog Solutions.

Introducing our new Web site: It's all about you.
This month we unveiled our new Web site at www.bulldogsolutions.com. We made major changes, all designed to create a user-driven site that helps our Bulldog Community get what they need, when they need it.

You'll notice the site has been revamped for a cleaner experience. Information about our services is more readily accessible. Our library of white papers, Webinars and rich media presentations now allow you to search by the parameters most meaningful to you. And we've added lots of rich media, including several interactive Flash pieces. And there's more to come, including a refreshed Marketing Watchdog Journal.

On the back end, a more sophisticated platform allows us to optimize for search and be much more flexible and fast about making changes and updates. For you, that means fresher content, and more of it. We're eager to hear your comments.

Featured Article

Marketing to the Masses: Four Steps to Finding Your Social Influencers
This excerpt from the new white paper, "Defining Social Influencers," shares insights from several members of the eec about how to leverage the power of social networks to make the biggest impact yet.
> Read more
By Jeanniey Mullen, Executive Director, Email Experience Council, with actionable insights from the valued members of the eec community

This article is an excerpt from the white paper, "Defining Social Influencers."
Want to read the whole thing? A special 50% discount off the full $39 price is extended for Marketing Watchdog Journal readers! To get the discount, simply use discount code SocialBD at checkout. Get the white paper now.

Marketing Evolution

Get Out of the Danger Zone and Get Better at Marketing Automation
If you're finding you're not satisfied with the return on your marketing automation investment, you're in good company. Identifying the weakest links will put you in a strong position to unleash the power of this essential tool.
> Read more
By Heather Hoetger, VP, Strategic Accounts, Bulldog Solutions

How Marketers Can "Fill the Gap" Between the Promise and Reality of Marketing Automation
A complimentary Webinar from BtoB Online
Tuesday, May 5, 2009
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BtoB E-mail Marketing

Do You See Declining Response Rates? Do You See Dead People?
One of the most common complaints I hear from marketers: "My e-mail response rates are dropping." If you're singing that tune, here are five questions to ask yourself in order to whip your response rates into shape.
> Read more
By Heather Foeh, Senior Manager, SMB Customer Success for Eloqua. Visit Heather on Eloqua's Marketing Insights blog.

Lead-Generation Best Practices

Content Creation a Big Headache? Here's Your Aspirin.
Ever wish you had a Ctrl+Content hotkey on your keyboard? You're not alone. Here are some genuinely effective—and relatively painless—ways to build a content library that can drive an integrated demand generation program.
> Read more
By Amy Bills, Director of Field Marketing, Bulldog Solutions

BtoB Followers Flock to Twitter
As Twitter explodes in popularity, BtoB businesses are beginning to participate, but mostly just by listening.
By Rich Karpinsky, BtoB Online

E-mail Marketing vs. E-mail Sales
True e-mail marketing, as opposed to e-mail sales, will not only deliver sales or leads today, but also make it easier for you to deliver sales or leads in the future.
By Jeanne Jennings, ClickZ

Database Marketing…Without Losing Your Marbles
Your gut tells you there is hidden opportunity in your in-house customer and prospect databases. But your question is, "How can I best mine them for value?"
By Dan McDade, SalesandMarketing.com

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, Director of Field Marketing.