Marketing Watchdog Journal - Bulldog Solutions

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Eloqua Selected as Finalist in Three Categories for 2010 CODiE Awards

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	March 2010, Issue 73

The most successful demand-gen programs begin with a solid process. Do you have one?

This month we reveal the Demand Acceleration Framework™ methodology for building effective demand-generation programs. View the Webinar, "Roadmap to Demand Acceleration" for a detailed explanation. Or go directly to the Executive Benchmark Assessment to see how your demand-gen program measures up. Also in this issue:

Easy ways to incorporate social media into Webinars
Is lead reengagement a sign of failed strategy? An Email Experience Council discussion.
A content strategy recap from Online Marketing Summit 2010

Featured Article

The Four Foundations of Sustainable Demand Generation: Don't Leave the Boardroom Without Them
Marketing process may not be sexy, but it's the motor oil that enables marketers to get the best performance out of their technology and people. Here's an overview of the four foundations of the Demand Acceleration Framework™, a proven methodology for scalable, repeatable demand generation. Part one in a series.
> Read more
By Amy Bills, Director of Field Marketing, Bulldog Solutions

Marketing Evolution

Live from OMS: The 10-Step Content Strategy
Are you a marketer without a content strategy? Here's a ten-step plan from industry experts presented at a live panel at the Online Marketing Summit 2010 in San Diego.
> Read more
By Merritt Colaizzi, Publisher, originally posted on the SmartBlog on Social Media. Subscribe to the SmartBrief on Social Media.

Social Media

Inviting the Cool Kids to the Table: How to Integrate Social Media Tactics with Lead-Generation Webinars
Content-sharing continues to migrate from traditional tactics like e-mail forwarding to a more robust social experience. So it’s increasingly important to make it a no-brainer for your audience to spread the message. Here’s how we did it with lead-generation Webinars.
> Read more
By Kristin Farwell, Marketing Program Manager, and Katie Walsh, Media Strategist, Bulldog Solutions

BtoB E-mail Marketing

"Win Back" Programs: Smart Marketing or Failure of Strategy?
A program to reengage dormant leads is a necessity for many email marketers, especially if they haven't had a buttoned-up strategy for segmentation and targeted communications in the past. Here, an eec roundtable discusses the how's and why's of reengagement.
> Read more
From the Email Experience Council (eec) Blog, originally posted March 8, 2010. Read more about what the email marketing experts are blogging here: www.emailexperience.org/blog

Demand-Generation Best Practices

The Art of Winning Customers: A Q&A
In a live Chairman's Series on Growth Webinar, Rob Solomon, CEO of Bulldog Solutions and Naylor Gray, director of Global Marketing at Frost & Sullivan answered questions about how to apply the Demand Acceleration Framework, a proven methodology for building scalable, repeatable and effective BtoB demand-generation programs.
> Read more
Q&A from a Chairman's Series on Growth Webinar, "Marketing Excellence and the Art of Winning Customers," originally presented March 2, 2010. View the on-demand Webinar at www.frost.com/growth.

Plenty of Reasons E-mail Is as Relevant as Ever
Every now and then, there is a discussion about where e-mail stands as social network use becomes the "it" thing. In these insights gained from Online Marketing Summit 2010, turns out e-mail is far from dead.
By Chris Crum, WebProNews

Blogging Best Practices Guide: Integrating Social to Extend Reach, Track Engagement
DemandGen Report reached out to three top BtoB bloggers and asked them to share some secrets of the trade for developing the right content and extending its reach and impact.
By Amanda Ferrante, DemandGen Report

E-mail Secrets and Lies: A/B Testing
A/B testing is one of the easiest things you can do to boost the effectiveness of your e-mail marketing programs. Here are some tips, truths and myths.
By Karen J. Bannan, BtoB Online

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of Field Marketing.