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BtoB marketing professionals answer the question, "In 2009, do you anticipate your online marketing activities will be highly targeted, somewhat targeted, or primarily "one-and-done" blasts?" 
March 2009, Issue 61
| Play the video for an invitation from Ahmed Taleb, Senior Director of Strategic Planning at Bulldog Solutions. |
We've received some great feedback on the Bulldog Solutions Strategy series—Webinars and white papers that explain the strategic planning process we perform with our clients to help them apply a methodical, data-driven approach to online marketing.
On that note, I want to invite you to download my new white paper, "Promotion Planning: Maximize Your Marketing Calendar by Making Every Channel Count." This white paper complements the third Webinar in the series, which you can register for here.
Drop me a line after you've had a chance to read it. I'd love your feedback.
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This excerpt from the new white paper, "Promotion Planning: Maximize Your Marketing Calendar by Making Every Channel Count," reviews the first of three exercises designed to help create an integrated promotion roadmap for your online marketing activities.
> Read more
By Ahmed Taleb, Senior Director of Strategic Planning, Bulldog Solutions
| Join us for a live Webinar on this topic! Promotion Planning: Maximize Your Marketing Calendar by Making Every Channel Count Wednesday, April 8, 2009 2 p.m. Eastern / 11 a.m. Pacific Register for the live Webinar and you'll receive the white paper as part of registration. Or, download the complete white paper on its own. |
Lead-Generation Best Practices
Contests with Consumer-Generated Content Pose Risks as Well as Rewards
Ever wonder about the legalities of running contests to boost your marketing or build your brand? Find out how to identify risks and plan accordingly for a highly successful promotion.
> Read more
By Gonzalo E. Mon, Attorney, Kelley Drye & Warren's Advertising and Marketing Law Practice, reprinted from SMEI's Marketing Times newsletter
Sales Engagement
The Most Fun Sales Conversation You'll Ever Have: A Case Study
A highly personalized and interactive "conversation starter" proves that sales engagements don't have to be yawners. Read a case study from Eloqua, Bulldog Solutions' marketing automation partner, and experience it yourself. > Read more
A Jellyvision / Eloqua Case Study
Lead-Generation Best Practices
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In this Q&A, Eloqua CTO Steve Woods and Bulldog Solutions President Todd Davison address concerns about being "overbearing" in the use of digital body language and spell out some differences in BtoB and BtoC buyers' behavior.
> Read more
Q&A from the March 10 live Webinar, Digital Body Language: Deciphering Customer Intentions in an Online World. View the on-demand Webinar.
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What Does the Stimulus Package Mean for BtoB?
Marketers weigh in on how they expect the new law to affect their business.
By Kate Maddox, BtoB Online
Web 2.0 Is Just So 2008
If Web 2.0 is just a bigger, better, faster version of Web 1.0, what will Web 3.0 be all about?
By Mike Grehan, ClickZ
The Future of E-mail: Four New Marketing Segments You Need to Know About
Times, they are a changin'—and one of the most exciting changes confronting us marketers is how we look at segments in our e-mail databases.
By Jeanniey Mullen, ClickZ
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When it comes to subject lines, dogmatic thinking is tough to avoid. The Web is basically a bazaar where hundreds of vendors hawk The Ultimate Secret to High Open Rates. And with so many tantalizing studies and best practices, who wouldn’t want to make a few rules, set them in stone, and get on with it. Don’t [...]
I don’t want to go all Jim Cramer and say something I’ll regret, but industry surveys such as the recent Direct Marketing Association Respone Rate Report keep me bullish on online marketing. To wit: The trend is away from print media (catalog, direct mail, and insert media) and towards digital media (email, mobile marketing, internet marketing, and [...]
During Q&A for our recent Webinar on “Digital Body Language” (view the archive here), Eloqua CTO Steve Woods was asked to address the issue of “Big Brother” watching and reacting to Web site activity. This is a question I’ve seen and heard asked fairly often. The specific question asked yesterday was: “Don’t prospects feel like [...]
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, Director of Field Marketing.
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