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Webinar Tomorrow!
The State of Demand Generation 2012
In tomorrow's panel discussion, revenue performance experts will share the trends that are reshaping marketing as we know it, and offer guidance about how to position your organization to grow your revenue for successful transformation.
Tuesday, February 28, 2012
1 p.m. Eastern / 10 a.m. Pacific
Don't miss it: Register today!
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Live Webinar
Winning Content Marketing Strategies
In this webinar, Charlene Li and Rebecca Lieb from the Altimeter Group will examine how to rebalance culture, resources, personnel and operations to achieve proficiency—and excellence—as content creators.
Thursday, March 8, 2012
1 p.m. Eastern / 10 a.m. Pacific
Register.
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February 2012, Issue 95 |
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Demand-Generation Best Practices
It's Not Your Parents' Internet Anymore
Failing to make website content relevant to the specific needs of your visitors means you're wasting time, and likely money, by ineffectively converting website traffic. In this e-book, you'll find out how to adapt your content strategy to speak directly, uniquely and intelligently to each account that visits your site.
> Read more
Excerpt from a DemandGen Report e-book, "Tell Them What They Want to Hear: Optimizing the BtoB Website with Account-Based Targeted Content," sponsored by Demandbase
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Must-Read Industry Articles
How to Spark a Romance Between Sales and Marketing
It's so sad to see when two people who have so much in common—all the same interests, the same sense of humor, the same goals—never become a couple. The same heartbreak often occurs among sales and marketing teams. Learn the lessons of love.
By Sylvia Jensen, Director of EMEA Marketing, Eloqua, in Eloqua's "It's All About Revenue Blog"
Six Steps to Effective Email Testing
Don't just rely on your instincts, or even what worked well last year. Here are six steps you can take to test your campaigns to achieve significantly higher open, click-through and conversion rates. Read this email testing how-to.
By Mike Hotz, Senior Strategic Consultant, Responsys, in ClickZ
How to Embed Outreach into Every Step of Your Content Plan
Here are key best practices for integrating outreach right from the start of your content marketing strategy. Claim the attention your content deserves.
By Adria Saracino, Head of Outreach, Distilled, in the Content Marketing Institute's Blog
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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a revenue performance agency that designs and executes strategies that transform our clients' revenue performance. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Cheyanne Atchley, director of marketing. |
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