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In This Issue
An excerpt from "The State of Demand Generation 2012" and a panel discussion on the same subject
How to personalize content on your website to increase conversions
Infographic: Facebook vs. LinkedIn in the BtoB arena
An invitation to Winning Content Marketing Strategies

Webinar Tomorrow!

The State of Demand Generation 2012

In tomorrow's panel discussion, revenue performance experts will share the trends that are reshaping marketing as we know it, and offer guidance about how to position your organization to grow your revenue for successful transformation.

Tuesday, February 28, 2012
1 p.m. Eastern / 10 a.m. Pacific

Don't miss it: Register today!


Live Webinar

Winning Content Marketing Strategies

In this webinar, Charlene Li and Rebecca Lieb from the Altimeter Group will examine how to rebalance culture, resources, personnel and operations to achieve proficiency—and excellence—as content creators.

Thursday, March 8, 2012
1 p.m. Eastern / 10 a.m. Pacific

Register.

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Marketing Watchdog Journal
 

  February 2012, Issue 95

In This Issue
Terry Flaherty
Featured Article

The Seven Building Blocks of Successful Marketing Automation: Identify & Defy Common Obstacles
Best case, implementing marketing automation can help you predict revenue performance, increase efficiency and demonstrate value. Worst case? Using any technology alone to address marketing and sales challenges can actually bring a negative return.
> Read more
By Terry Flaherty, VP, Marketing, Bulldog Solutions; excerpt from DemandGen Report's recently published "2012 State of Demand Generation Report"

This article is an excerpt. Want to read the whole thing?

"The State of Demand Generation 2012" features trending insight and forecasts from nearly a dozen experts in the field. You may download the complete report here.



Demand-Generation Best Practices

It's Not Your Parents' Internet Anymore
Failing to make website content relevant to the specific needs of your visitors means you're wasting time, and likely money, by ineffectively converting website traffic. In this e-book, you'll find out how to adapt your content strategy to speak directly, uniquely and intelligently to each account that visits your site.
> Read more
Excerpt from a DemandGen Report e-book, "Tell Them What They Want to Hear: Optimizing the BtoB Website with Account-Based Targeted Content," sponsored by Demandbase

This article is an excerpt. Want to read the whole thing?

"Tell Them What They Want to Hear" highlights exactly how website content can become the foundation of building engagement and ultimately driving revenue. You may download the entire e-book here.



Social Media

Facebook vs. LinkedIn: Which Side Are You On?
For most BtoB marketers, Facebook seems to be the elephant in the room that has us scratching our heads, while LinkedIn somehow seems more viable. This infographic from DemandGen Report breaks down how marketers use each social network to maximize prospect and customer engagement.
> View the infographic


Must-Read Industry Articles

How to Spark a Romance Between Sales and Marketing
It's so sad to see when two people who have so much in common—all the same interests, the same sense of humor, the same goals—never become a couple. The same heartbreak often occurs among sales and marketing teams. Learn the lessons of love.
By Sylvia Jensen, Director of EMEA Marketing, Eloqua, in Eloqua's "It's All About Revenue Blog"

Six Steps to Effective Email Testing
Don't just rely on your instincts, or even what worked well last year. Here are six steps you can take to test your campaigns to achieve significantly higher open, click-through and conversion rates. Read this email testing how-to.
By Mike Hotz, Senior Strategic Consultant, Responsys, in ClickZ

How to Embed Outreach into Every Step of Your Content Plan
Here are key best practices for integrating outreach right from the start of your content marketing strategy. Claim the attention your content deserves.
By Adria Saracino, Head of Outreach, Distilled, in the Content Marketing Institute's Blog


Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a revenue performance agency that designs and executes strategies that transform our clients' revenue performance. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Cheyanne Atchley, director of marketing.
 

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