Marketing Watchdog Journal - Bulldog Solutions

In the News

Bulldog Solutions Adds Depth to Leadership Ranks with New Client Operations, Marketing Leadership

Bulldog Solutions Brings Home Two Stevie Awards for Demand Generation and Data Integration Programs

BullData

BtoB marketing professionals answer the question, "To what extent are your marketing and sales teams aligned around common goals and objectives?" Survey results.

Must-Read Industry Articles

E-mail Marketers Focus on Relevance to Attract Readers
It's no surprise: According to a new BtoB survey about the state of e-mail marketing, more than half of respondents said their biggest challenge and opportunity over the next 12 months is to deliver highly relevant content.
By Karen J Bannan, BtoB Online

Why the E-mail Newsletter Deserves a Second Chance
First, let's not even call it a newsletter. Let's call it a multi-dimensional e-mail message.
By Simms Jenkins, CEO of Brightwave Marketing, in ClickZ

You Say Reporting, I Say Analysis: Who's Right?
Reporting and analysis play critical roles in the overall data-driven decision-making process. But make no mistake: They're not the same.
By Brent Dykes, Director of Industry Consulting, Adobe Systems, in CMO.com

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	February 2011, Issue 84

Bulldog client, partner or just a fan? Visit our Company page on LinkedIn and recommend us!

In this issue:

New briefing doc: The anatomy of a successful sales playbook
Q&A: Getting Marketing and Sales on the same page
Eloqua's new guide to the social marketing CMO
Take the Executive Benchmark Assessment to see how you compare to peers.

Featured Article

The Essential Sales Playbook: Helping Sales Close the Deal
The oft-bemoaned gap between Sales and Marketing is shrinking by necessity: The two have to work together with firm baton handoffs throughout the sales funnel in order to meet revenue goals. This briefing doc outlines one critical way to make that happen: building a successful sales playbook.
> Download now

Demand-Generation Best Practices

Institutionalizing the Two-Way Street (And Other Tips for Making Playbooks Work)
In a recent live Webinar, sales enablement experts from Miller Heiman and Bulldog Solutions outlined the essential components of an effective sales playbook, including where and how sales playbooks are used for the most impact on closed deals. Here are the audience questions they answered during and after the event.
> Read more
Q&A from The Essential Sales Playbook: How Marketing Can Align with Sales to Increase Conversion from Lead to Closed Deal, originally presented February 9, 2011. View the on-demand Webinar.

Social Media

Introducing Eloqua's Grande Guide to the Social CMO
A recent study conducted by Bazaarvoice contains dozens of tweet-worthy gems, but perhaps no nugget more golden than this: 90% of CMOs participate in three or more social marketing activities. Download Eloqua's new guide to social media for everything top marketers need to know to maximize your 3+ social identities, and maybe even build a few new ones along the way.
> Read more
By Joe Chernov, Director of Content Marketing, Eloqua, in Eloqua's It's All About Revenue Blog

Join Joe at SXSW Interactive, March 13, 2011 in Austin, Texas
Joe will be moderating the panel, "Media Tomorrow: The Message Is the Messenger."

And While You're Here in Austin...
Join Bulldog and Eloqua for an unofficial SXSW Happy Hour coinciding with the kickoff of SXSW Interactive.
"The Good, the Bad and the Thirsty"
Saturday, March 12
5:30 p.m.–8 p.m.
RSVP on Facebook

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, VP of Marketing.