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Join Steven Woods, CTO of Eloqua, and Todd Davison, president of Bulldog Solutions, for a live Webinar where they'll share best practices for:
BtoB marketing professionals answer the question, "Which types of calls to action do you use in your marketing messaging?"
February 2009, Issue 60
| Weren't able to get to OMS this year? Bulldog Solutions' Director of Field Marketing Amy Bills tells you how to access some of the content from the summit. |
With sessions titled "Does Your Web Site Suck?" and "Online S&M," OMS earlier this month was full of irresistible information.
Not able to attend? Many of the sessions will be available via a series of Webinars over the next few months. Use this contact us button to let us know if you'd like information on how to register for these complimentary Webinars.
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Featured Article
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Book Excerpt: In his new book, Digital Body Language: Deciphering Customer Intentions in an Online World, Eloqua CTO Steve Woods explains how marketing and sales professionals, increasingly "unaware who holds the purse, who has the objections, and who is an advocate," need to change their way of thinking.
> Read more
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Live Webinar: Digital Body Language: Deciphering Customer Intentions in an Online World
Join Steve Woods and Todd Davison, president of Bulldog Solutions, for a live Webinar March 10. Five attendees will receive a copy of Steve's new book, Digital Body Language: Deciphering Customer Intentions in an Online World. Register |
Marketing Evolution
Scarcity Breeds Industry: Where Should You Be Putting Your Marketing Dollars in 2009?
While your competitors are hunkering down, it's time to step it up. In Part 2 of a series on marketing in a challenging economy, these marketing experts offer their recommendations for thriving in depleted marketing waters.
> Read more
By Joel Granoff, President & CEO, Be Greeted™; Rose Holston, SEO Coach, Aviso Communications; and Brian Massey, Conversion Scientist
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Look for part 3 next month!
If you missed Part 1 of the series, you can read it here: "Five Ways to Gain a Competitive Advantage—While Everyone Else Is Panicking." Part 3 of the series. "Fail Fast," will review the benefits of experimentation with e-mail, chat, paid search and social marketing. |
BtoB E-mail Marketing
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For obvious reasons, one of the overriding themes at this year's OMS was efficiency. Doing more with less, or, if you're a very lucky marketer, doing more with a budget that looks a lot like last year's. Here are some valuable lessons I learned about how to do just that.
> Read more
By Amy Bills, Director of Field Marketing, Bulldog Solutions
Lead-Generation Best Practices
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In this Q&A from the Webinar, Three Steps to Developing Effective Calls to Action, we answer questions about A/B testing, cascading calls to action and fear-based messaging.
> Read more
Q&A from the January 28 live Webinar, Three Steps to Developing Effective Calls to Action. View the on-demand Webinar.
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Marketers emphasize perfecting their in-house databases, customer nurturing, retention in uncertain times.
By Christopher Hosford, BtoB Online
Mad Men Meet the CIO
Web 2.0 is undeniably great for marketing—but if the marketing mavens aren’t talking to your IT department, they're taking risks and missing opportunities.
By Scott Likens, CIO Insight
The Power of Persona-lization
Personalization, done effectively, is a lot more than making product recommendations or using technology to welcome a visitor by name.
By Bryan Eisenberg, ClickZ
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, Director of Field Marketing.
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