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January 2010, Issue 71 |
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A lot of building blocks need to come together to create a successful demand-generation organization delivering a steady flow of high-quality leads. We're kicking off 2010 with a new interactive experience showing how those blocks come together, and inviting you to see how you compare to high-performing peers. View "Building World-Class Demand Generation" at right. Also in this issue:
- The C-Suite and social media in 2010
- Case Study: How Mark Logic re-engaged dormant leads
- Strategies for the post-recession economy
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Featured Article
The CEO Is Your Friend: The C-Suite and Social Media in 2010
From problem child to child prodigy, social media will clearly be the most watched, discussed and measured portion of the marketing and communications mix in 2010. And the hype has finally reached the C-Suite.
> Read more
By Jake Wengroff, Global Director, Corporate Communications, Frost & Sullivan
Sales Engagement
Case Study: How Mark Logic Re-engaged Dormant Leads for a 10% Response Rate
This case study shows how a multi-touch segmented e-mail nurturing program for software company Mark Logic garnered a 10% response rate with specific, resonant messages and complementary content. Exclusive for Marketing Watchdog Journal readers: Download the print version of the case study.
> Read more
A Bulldog Solutions Case Study featuring Mark Logic
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Lead Nurturing Case Study: Re-engaging Dormant Leads
This on-demand Webinar presents a case study of software company Mark Logic's use of lead nurturing to move prospects through the pipeline. You'll learn the seven types of lead nurturing, the anatomy of a nurturing track and how Mark Logic re-engaged leads. View at your convenience. |
Marketing Evolution
Column: Strategic Planning for the Post-Recession
As the light at the end of the tunnel becomes brighter, it's time to consider the new economy that awaits us and what new strategies businesses should adopt to adapt to these new surroundings.
> Read more
By Vinnie Aggarwal, Columnist, Frost & Sullivan's Growth Opportunity Newsletters
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Take the Leads with Webinars
First seen as a novelty, then as a cost-effective stage for conveying thought leadership, Webinars are now a key lead-generation and lead-qualification platform.
By Christopher Hosford, BtoB Online
Four Ways E-mail Helps Power Search's Long Tail
The two great traffic drivers in digital marketing—e-mail and search engine marketing—are friendly but distant. Here are some connection points that can help power the "long tail" of search optimization.
By Stephanie Miller, VP of Market Development, Return Path, in ClickZ
Bridging the Gap: Three Steps to More Actionable Customer Data
Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers.
By Laura Patterson, President and Co-founder, VisionEdge Marketing, in Sales and Marketing Management Magazine
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of Field Marketing.
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