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BtoB marketing professionals answer the question, "What is your biggest challenge as you review your marketing objectives and strategic plan this year?" 
January 2009, Issue 59
| Play the video to hear a message from Ahmed Taleb, Director of Strategic Planning at Bulldog Solutions. |
This month, like many of you, we're focused on marketing in a challenging economy. There's little margin for error, I think we'd all agree, in creating calls to action that fit your audience.
On that note, I want to invite you to download my new white paper, "Three Steps to Developing Effective Calls to Action." You can read an excerpt in our featured article below. In the paper I outline three steps designed to create compelling BtoB messaging and effective calls to action for your audience segments.
Drop me a line after you've had a chance to read it. I'd love your feedback.
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White Paper Excerpt. Most marketers have little or no comprehensive view of exactly what kinds of content assets—Webinars, white papers, Web site copy, rich media assets, etc.—they have at their disposal. Before engaging in resource-heavy content development projects, perform an audit of your content. Here's how.
> Read more
By Ahmed Taleb, Director of Strategic Planning, Bulldog Solutions
| This article is an excerpt. Want to read the whole thing? Ahmed's complete white paper, "Three Steps to Developing Effective Calls to Action," is now available for download. Get your complimentary copy today. |
Marketing Evolution
Five Ways to Gain a Competitive Advantage—While Everyone Else Is Panicking
While your competitors are busy cutting costs arbitrarily, stay ahead of the pack. Make informed decisions about your marketing strategy and sharpen your blades strategically to make every one of your cuts count.
> Read more
By Joel Granoff, President & CEO, Be Greeted™; Rose Holston, SEO Coach, Aviso Communications; and Brian Massey, Conversion Scientist
| Look for part 2 next month! Scarcity breeds industry. Marketing budgets and resources are becoming scarce and the industrious are going to thrive. Where should you be putting marketing dollars in 2009? In the next issue of Marketing Watchdog Journal, these experts team up again to offer their recommendations for the industrious business. |
Lead-Generation Best Practices
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How can you reach your C-level executives? What's the best kind of messaging to use during an economic downturn? Bill Leake of Apogee Search and Rob Solomon of Bulldog Solutions answer these questions and more.
> Read more
Q&A from the January 14 live Webinar, 10 Ways to Recession-Proof Your Lead Generation. View the on-demand Webinar.
BtoB E-mail Marketing Online Marketing Summit Preview: A Q&A
Next month's Online Marketing Summit in San Diego will educate BtoB and BtoC marketers on how to plan and execute best practices in online marketing. We got its very busy director, Aaron Kahlow, to spend a few moments identifying the trends and topics he expects to see at OMS.
> Read more
A Q&A with Aaron Kahlow, Director, Online Marketing Summit
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The online market's accelerated maturation due to recent economic turmoil means that growth will no longer come as easily. Here are seven trends that have emerged as a result.
By Heidi Cohen, The ClickZ Network
Maximizing Online Campaigns with Video
As the audience demand for online video continues to grow, it presents the best opportunity to engage with your prospects and capitalize on the Web's direct-response capability.
By David Rich, Online Video Insider
The New "You"
The "you" to whom you've been writing for the past few years has changed as radically as the economic landscape. Here are some new realities for this "you" to keep in mind as you change the way you reach your audience.
By Karen Gedney, The ClickZ Network
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It’s 2009. The media and blogosphere are abuzz with posts reflecting on the previous year and predicting the upcoming one. But it’s 2009. This is a different marketing landscape. This year we are data-hungry. (Ironically, our hunger for data cannot be quantified.) And to fulfill our desire for more data we also have plenty of surveys [...]
Well, actually, there may be 3 or 4, according to Roy H. Williams, author of the Wizard of Ads books. “Your business has only 3 or 4 customers living at thousands of different addresses. Your marketing should be crafted to reflect the preferences of each of them.” As a copywriter, these couple of sentences have a liberating [...]
The e-cards started landing in my inbox last week and I have to say, there’s quite a range of quality. I love that online marketers have backed away from wasteful paper cards. But to my way of thinking, the holiday e-card should not be a throwaway project that goes to the poor souls who don’t [...]
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, Director of Field Marketing.
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