Marketing Watchdog Journal - Bulldog Solutions

In This Issue

•	New IDC research and guidance on how to surmount BtoB marketing challenges in 2012
•	Smart Marketers video: Begone, random acts of marketing!
•	Infographic to blow your mind: A history of disruptions in BtoB marketing
•	Join the Smart Marketers Forum on LinkedIn

Virtual Summit

Salespeople Don't Want Leads!

Experts at the BrightTALK Demand Generation Virtual Summit earlier this month shared how to optimize demand-generation campaigns, best practices for generating the highest ROI and the emerging tools that are shaping leading marketers' success.

Account Director Naylor Gray of Bulldog Solutions offered smart marketers tips on how to align with your sales team and deliver—not leads—but qualified, truly "sales-ready" opportunities.

View the presentation on-demand.

In the News

Bulldog Head Honcho Rob Solomon Named One of the "Most Influential"

Bulldog Solutions' founder and CEO, Rob Solomon, has been selected as a winner for Sales Lead Management Association's 2011 list recognizing the "50 Most Influential People in Sales Lead Management."

Read more about the honor.

Are You a Bulldog?

We're looking for go-getters to join our pack.

Read about our open positions and, if you think you're a good fit, submit your résumé online.

Bulldog Solutions is a proud member of:



	January 2012, Issue 94

Featured Article

Change Is the New Normal in 2012.
Are You Ready?
The future of marketing is here, and it offers the savviest marketers the opportunity to sit at the revenue table, proving their impact on sales with an agile and proactive approach to revenue performance. Here's a summary of recent research that outlines the trends, looks to the future and offers up guidance for how to embrace the transformation.
> Read more
Excerpt from "Embracing the Marketing Transformation in 2012: Trends, Forecast and Essential Guidance," an executive brief by Bulldog Solutions and IDC

This article is an excerpt. Want to read the whole thing?

•	Download the executive brief.
•	View the webinar.

Demand-Generation Best Practices

Smart Marketers Video:
Begone, Random Acts of Marketing!
In the most recent installment of our Smart Marketers video series, NetIQ's Director of Corporate Marketing Kim Oelkers discusses the need for marketers to shift their focus and budget to integrated demand-gen programs, as well as align Sales and Marketing by acting on both qualitative and quantitative feedback.
> View now

Marketing Evolution

Infographic: A History of Disruptions in BtoB Marketing
This just-released infographic from Eloqua and JESS3 looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of marketing professionals. But it's also emblematic of another change: It heralds a refined approach to content marketing.
> View the infographic
By Joe Chernov, Vice President of Content Marketing, Eloqua

Must-Read Industry Articles

Vendors Highlight Key Demand-Gen Trends in "The State of Demand Generation 2012 Report"
DemandGen Report polled leading experts in the demand-generation space (including Bulldog Solutions VP of Marketing Strategy Terry Flaherty) for their outlook on key emerging trends. Don't miss the report.
By Amanda F. Batista, Managing Editor, DemandGen Report

How Marketing Should Approach Sales Reps
Sales enablement is one of the most important aspects of many marketers' jobs. But all too often, the way marketers approach sales reps is lacking in strategy and preparation, resulting in frustrated marketers and unimpressed salespeople. Learn how to do it differently.
By Michael Martin, Marketing Manager, Eloqua, in Eloqua's "It's All About Revenue" Blog

Four Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success
Hockey legend Wayne Gretzky is credited with saying that he never skates to where the puck is, but to where the puck will be. How many of us have been challenged to do just that by executives who demand we map our marketing plans to where the puck will be? Review the 2012 trends and predictions.
By Stephanie Miller, VP, Email & Digital Services, Aprimo, in ClickZ

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a revenue performance agency that designs and executes strategies that transform our clients' revenue performance. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Cheyanne Atchley, director of marketing.