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In This Issue
The staples of a robust and efficient marketing infrastructure. Five solution packages
Ebook: How to engage the right audience with the right content
Article: Measuring Up: How Content Marketing Grows Your Bottom Line

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ToFu Content: How Marketers are Developing a Healthy Mix for Demand Creation

In this webinar, experts from DemandGen Report and Bulldog Solutions will discuss the benefits and necessities of top of funnel (ToFu) content, and how it helps marketers reach their audience early on and keep them engaged.

Date: Tuesday, September 10, 2013
Time: 2 p.m. Eastern / 11 a.m. Pacific

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Five Steps to Managing Your Marketing and Sales Funnel

In this webinar, Jason Andrade of Bulldog Solutions and Andrea Wildt of Full Circle CRM share their insights into how to manage your marketing and sales funnel and how to maintain it once you've defined and implemented it. You'll learn best practices around:
  • Setting goals for conversion rates
  • Defining the stages of your funnel in alignment with Sales
  • Establishing effective lead scoring
  • Integrating analysis of performance into marketing plans and forecasts
  • Identifying key metrics to drive success
  • Implementation experiences of other BtoB marketers
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Marketing Watchdog Journal
  September 2013, Issue 101
In This Issue
Featured Article

Does Your Marketing Infrastructure Need a Tune-Up?
A solid marketing infrastructure is comprised of a finely tuned marketing automation platform, data technology and reporting capabilities, all of which are critical to bringing in new leads, nurturing and converting them. The best way to deliver these results is through automation and integration of marketing and sales programs.

Audience Acquisition

5 Keys to Creating Killer Content Campaigns
The ability to develop creative content that engages an audience at the right time can significantly help your organizations get ahead in the world of content marketing. But, it doesn't end with just a few good pieces of content. In order to drive the revenue today's marketers need, creating multi-asset campaigns is vital.
> Read more
By Content4Demand

Brandpoint's infographic Content Tactics

Measuring Up: How Content Marketing Grows Your Bottom Line
Though the path to content marketing can prove challenging, it's without a doubt necessary, but more importantly, it really does drive leads through the funnel, allowing marketers to measure them every step of the way. Brandpoint's infographic, How do You Measure Content Marketing, outlines the conversion funnel in action and provides guidance on how to ensure content delivers ROI.
> Read more
By Tom Carpenter, Brandpoint®

Must-Read Industry Articles

The Top 5 B2B Content Marketing Metrics
Despite the fact that most marketers know the importance of content marketing in today's BtoB world, the need to deliver solid metrics and drive results is more imperative than ever. Follow this guide to gain insight into how your content marketing can deliver the metrics your CMO wants.
By Ritika Puri, Contributor NewsCred, CMO.COM

Infographic: 78% of CMOs think custom content is the future of marketing
Interesting content not only creates awareness, but builds consumer brand preference, and according to Yahoo, consumers will read content from a brand they're intrigued by. Check out this infographic to see the breakdown of blog and social content.
By Jennifer Faull, The Drum™

Are You an Agile Content Creator? 6 Traits of Change Agents
The world of content marketing is built to change. And, for marketers to stay ahead of the game, they must be ready and willing to put in the work—quickly and consistently. Learn what it takes to turn insight and expertise into the actions all marketing organizations need to face today's emerging changes.
By Carla Johnson, Content Marketing Institute

Marketing Watchdog Journal is a newsletter from Bulldog Solutions, a revenue performance firm that helps marketing organizations drive results by providing the right mix of digital strategy, technology infrastructure and multi-channel programs to increase pipeline and revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Johnny Anderson, VP of Revenue Performance Strategy.