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Come Out, Content, Wherever You Are (How to Repurpose Hidden Content) We've all been there: fresh out of ideas, nothing to promote. If you're tired of scrambling at the last minute, here are five quick tips to help you when you're in a bind and need fresh content quickly. > Read more By Jake Wengroff, Global Director, Corporate Communications, Frost & Sullivan; Twitter: @JakeWengroff
Generate Leads on Facebook? Yes, You Can! The saturation of search marketing makes finding new and effective methods of online marketing desirable, to say the least. Enter Facebook, a solid source of potential leads at a fraction of the cost of traditional paid search. > Read more By Mike Craig, Account Manager, 360Partners
Locating the Decision Makers (and, Once You've Found Them), Knowing What to Say: A Q&A In a live Webinar earlier this month, experts from NetProspex and Bulldog Solutions discussed strategies for identifying and messaging to the BtoB audience. The event Q&A is represented here, along with five bonus questions not answered during the live event. > Read more Q&A from Building the Right Message from First Contact to Close, originally presented August 4, 2010. View the on-demand Webinar.
Did You Want Some Process to Go with That Technology? We implement technology to solve our BtoB demand-generation problems, but we fail to substantially update our underlying processes and roles; thus, we find technology by itself has not really solved our problems. > Read more By Adam Needles, Director of Field Marketing, Silverpop; reprinted from the blog, Propelling Brands
Have You Hugged Your Blog Ad Network Today?
The Six Biggest Myths About Marketing Automation
An Effective Lead Nurturing Program in Three Steps
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of Field Marketing. |
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