Marketing Watchdog Journal - Bulldog Solutions

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November 2008, Issue 57

Play the video to hear a message from Rob Solomon, founder and CEO of Bulldog Solutions.

Respect the power of e-mail marketing (and don't forget to test).
E-mail is one of the most powerful weapons in a BtoB marketer's arsenal. Here at Bulldog, we go to great lengths to ensure the e-mails we send to our community are relevant, effective and deliverable. To that end, we do a lot of testing.

In this issue of Marketing Watchdog Journal, we bring you insight into BtoB e-mail marketing from experts in the field. Jeanniey Mullen, founder of the Email Experience Council, explains why e-mail marketing continues to be the trailblazer of the digital revolution. And Lisa Harmon, principal of design agency Smith-Harmon, shares her tips for testing e-mail creative.

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Featured Article

Email: Superhero of the Digital Revolution
Admit it: Is your digital device positioned at just the right angle so you can peripherally see the red light the second it comes on? We are in the midst of a digital revolution, and email is leading the charge.
> Read more
By Jeanniey Mullen, Founder and Executive Chairwoman, Email Experience Council; and EVP and CMO, Zinio and VIVmag

BtoB Email Marketing

Put Your Creative to the Test
Wonder if longer subject lines are actually the ticket? Curious if more of your subscribers will click on buttons than on underlined links? Here are some A/B test ideas you can try to zero in on what actually works for your subscribers.
> Read more
By Lisa Harmon, Principal and Founding Partner, and Alex Madison, Copywriter, Smith-Harmon

Spotlight on Analytics

Learning from the Numbers: BullData in 2008
In each issue of Marketing Watchdog Journal, we share the feedback we collect from registrants of our events in a feature called BullData. Here we take a look at some of the most fascinating results of that data in 2008.
> Read more
By Tom Pearson, Marketing Communications Specialist, Bulldog Solutions

Never on Sunday? Rethink Your E-mail Schedule
According to a new e-mail metrics report, e-mails sent on Sundays yield the highest open rates. And that’s not the only surprise.
By Karen Gedney, The ClickZ Network

Six Key Email Marketing Trends You Cannot Ignore
Subscriber control continues to grow, email lists are shrinking, desktop email reading is flatlining, and more.
By Loren McDonald, Email Insider

Learning to Nurture
Make the most of the leads you already know—and who know you—to succeed in a down economy.
By Richard Karpinski, BtoB Online

A Quick Lesson in E-mail Marketing from the Moody Blues and Elvis

In 1972, the Moody Blues’ saccharine “Nights in White Satin” was knocked off the pop music charts by Elvis Presley’s “Burning Love.” Think about this dethroning the next time you write a B2B marketing e-mail. Is your copy self-important, over-the-top, and fluffy, or is it a simple, to-the-point message? Radio listeners in 1972 opted for Elvis’ concise, [...]

Gone in 51 Seconds

I recently saw a blurb on EmailStatCenter.com that usability guru Jakob Nielsen said that readers only allot 51 seconds to e-mail newsletters. 51 seconds? 51 seconds is an eternity. I write a lot of e-mail copy. And if I thought the reader was going to spend the better part of a minute on my prose, I’d take the [...]

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing.