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August 2010, Issue 78 |
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- Take the Executive Benchmark Assessment to see how your demand-generation foundations, including content strategy, compare to recommended practices.
- Five quick tips for when you need fresh content A.S.A.P.
- The new "face" of search marketing: How to generate leads on Facebook
- A Q&A about locating the right leads and using the right message
- New research suggests that technology, alone, is not enough to save BtoB
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Come Out, Content, Wherever You Are (How to Repurpose Hidden Content)
We've all been there: fresh out of ideas, nothing to promote. If you're tired of scrambling at the last minute, here are five quick tips to help you when you're in a bind and need fresh content quickly.
> Read more
By Jake Wengroff, Global Director, Corporate Communications, Frost & Sullivan; Twitter: @JakeWengroff
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Generate Leads on Facebook? Yes, You Can!
The saturation of search marketing makes finding new and effective methods of online marketing desirable, to say the least. Enter Facebook, a solid source of potential leads at a fraction of the cost of traditional paid search.
> Read more
By Mike Craig, Account Manager, 360Partners
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Locating the Decision Makers (and, Once You've Found Them), Knowing What to Say: A Q&A
In a live Webinar earlier this month, experts from NetProspex and Bulldog Solutions discussed strategies for identifying and messaging to the BtoB audience. The event Q&A is represented here, along with five bonus questions not answered during the live event.
> Read more
Q&A from Building the Right Message from First Contact to Close, originally presented August 4, 2010. View the on-demand Webinar.
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Did You Want Some Process to Go with That Technology?
We implement technology to solve our BtoB demand-generation problems, but we fail to substantially update our underlying processes and roles; thus, we find technology by itself has not really solved our problems.
> Read more
By Adam Needles, Director of Field Marketing, Silverpop; reprinted from the blog, Propelling Brands
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The Unspoken "Real State" of Modern BtoB Demand Generation
The article above is one part of a four-part series exploring the modern challenges that BtoB organizations must overcome to get to best-in-class. Visit the Propelling Brands blog to read them all. |
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Have You Hugged Your Blog Ad Network Today?
Marketers should take a deeper look at today's blog ad networks to learn how to extract more value, i.e., opportunities to interact directly with bloggers in creative, influential ways.
By Jake Wengroff, Global Director, Corporate Communications, Frost & Sullivan, in CMO.com
The Six Biggest Myths About Marketing Automation
I spend much of my time talking with marketers who are considering making an investment in marketing automation. In doing so, I come across a few recurring "myths" about what marketing automation entails.
By Steve Woods, CTO, Eloqua, in It's All About Revenue Blog
An Effective Lead Nurturing Program in Three Steps
Follow these three steps to developing a lead nurturing program, and your salespeople will no longer have to guess which leads are the best.
By Mike Hotz, Senior Strategic Consultant for Responsys, in ClickZ
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of Field Marketing.
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