BullData - Marketing Watchdog Journal

	\| Contact Us

Return to MWJ Home

December 2009, Issue 70

BullData

During a recent Online Marketing Institute live Webinar, we asked BtoB marketing professionals the question:

"Do you apply lead scoring to prospects identified in your demand-generation activities?"

*Source: Attendees of a live Online Marketing Institute Webinar, Evolving the Lead Score Beyond Basic Data, originally broadcast December 8, 2009.

What do you think? Let us know how you would have answered this question.

On-demand Webinar: Evolving the Lead Score Beyond Basic Data

Explicit information about your prospects is important, but it isn't everything—the missing component is behavior.

In this on-demand Webinar, experts from Bulldog Solutions and Eloqua define the building blocks and review a case study of multidimensional lead scoring that takes both explicit and implicit information into account.

View the on-demand Webinar.

Return to MWJ Home

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of Field Marketing.