BullData - Marketing Watchdog Journal

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November 2011, Issue 93

BullData

During a recent live webinar, we asked BtoB marketing professionals the question:

"Do you have a single, agreed-upon definition of a 'sales-ready lead' across both organizations?"

*Source: Attendees of a live Bulldog Solutions webinar, A Practical Approach to
Driving Sales and Marketing Alignment, originally presented October 25, 2011.

What do you think? Let us know how you would have answered this question.

A Practical Approach to Driving Sales and Marketing Alignment

Research shows a clear, proven correlation between a company's performance and the extent to which its sales and marketing organizations are aligned. In fact, companies that reach best practices in alignment stand to close 5x the deals of their counterparts.

In this executive roundtable, you'll learn the steps they took to get there—and what you can do immediately to better align your teams and drive more revenue.

View the on-demand webinar.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Cheyanne Atchley, director of marketing.