BullData - Marketing Watchdog Journal

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		November 2008, Issue 57

BullData

During a recent Bulldog Solutions live Webinar, we asked BtoB marketing professionals the question:

What are your greatest challenges in creating an audience segmentation model (select all that apply)?*

*Source: Attendees of a live Webinar, Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas, originally broadcast November 17, 2008.

What do you think? Let us know how you would have answered this question.

Audience focus is more important than ever. Does yours measure up?

In Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas, Director of Strategic Planning Ahmed Taleb of Bulldog Solutions walks you through a step-by-step guide on how to uncover the key attributes of your most valuable customers, and create buyer personas to help focus your marketing efforts on finding more of them.

View the on-demand Webinar.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing.