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Marketing Watchdog Journal
  October 2011, Issue 92

BullData

During a recent live webinar, we asked BtoB marketing professionals the question:

"What is the current state of your company's segmentation model?"


*Source: Attendees of a live Bulldog Solutions webinar, Managing Your Database to Drive More Revenue, originally presented September 15, 2011.
*Source: Attendees of a live Bulldog Solutions webinar, Managing Your
Database to Drive More Revenue
, originally presented September 15, 2011.


What do you think? Let us know how you would have answered this question.

Is Your Data Driving All the Revenue It Could Be?

It's a fact that the information in your contact database is eroding at the rate of 3-7% per month as your prospects change jobs. Today's sophisticated buyers also expect the content you send them to be targeted to their challenges.

You simply can't afford not to make smart decisions about how you manage your database. In this webinar, experts from business information leader OneSource and Bulldog Solutions share strategies about how to manage the health and quality of your database to reach more of the right kind of prospects.

View the on-demand webinar.


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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Terry Flaherty, VP, Marketing and Strategy.


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