BullData - Marketing Watchdog Journal

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September 2011, Issue 91

BullData

During a recent live webinar, we asked BtoB marketing professionals the question:

"What timeframe did your company figure out that buying and selling had changed?"

*Source: Attendees of a live Bulldog Solutions webinar,
Setting the Stage for the CRO, originally presented September 7, 2011.

What do you think? Let us know how you would have answered this question.

Where's the Money? The Emerging Role of the CRO

CEOs and shareholders alike want to know where the money is—and consequently, a new leadership role has emerged: The Chief Revenue Officer, a personification of sales and marketing alignment.

Companies that reach best practices in this alignment stand to close 5x the deals of their counterparts—a revenue impact executives notice. In this webinar, you'll learn the key attributes of the CRO, along with insight on successful marketing and sales alignment from inside leading marketing organizations.

View the on-demand webinar.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Terry Flaherty, VP, Marketing Strategy.