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||August 2011, Issue 90|
The Top 50 Most Social Industries: Did Yours Make the List?
Excerpt from the 2011 NetProspex Social Business Report
Netprospex, which crowd-sources business contacts for BtoB lead generation, just released its "Social Business Report: A comprehensive report on the use of social media by business people across the U.S." In this fourth edition, the most comprehensive report to date, updates include more contacts analyzed (12 million!), more granular categories (58 job functions and 300 industries), a Twitter-focused analysis, and an updated methodology (see below for more about the methodology).
The report covers categories such as "20 Most Social Jobs," "100 Most Social Companies," "50 Most Social Cities," and much, much more. Here we've excerpted the category, "50 Most Social Industries". See how your industry scores, and if you want to know more, you can download the full report here.
NetProspex helps B2B companies find and connect with new customers. We maintain a database of business professionals with verified contact information including email address and phone numbers for B2B lead generation. Records include social media profiles.
Our team analyzed these contacts to provide a snapshot of social media activity among employees of the nation’s largest corporations. We’ve released three previous editions of the report, as businesses work to understand the impact of networks such as Twitter, Facebook, and LinkedIn.
The reports earned coverage in hundreds of media outlets, and has been used as reference material in business and educational presentations, studies, and reports.
Today, in the summer of 2011, we’ve released our most comprehensive report to date, with more research, more data, and more insights, all to show the widespread adoption of social media by businesspeople across the nation.
The NetProspex Social Index was used to score and rank social network activity across the top social networks including Twitter, LinkedIn and Facebook.
The data was mined from NetProspex's expansive database of crowd-sourced business contact information. The NPSI score is determined by the following:
Which industries have the most social employees?
Social Industry Analysis
Most Social Industry: Computer Technology
As computer technology infiltrates daily business life, its members are signing on to social networks in droves. The Computer Technology industry dominates in this category, proving to be the most social industry by far. Multiple categories of computing technology scored a high NPSI, including telecommunication equipment (79 NPSI), computer network security (79), computer storage equipment (76), search engines and internet portals (75) and packaged software (74).
Least Social Industries
Organizations working for Cities, Towns, & Municipalities have the least socially connected employees. Rounding out the 10 least social industries are Motor Vehicle Dealers, Automotive Service & Collision Repair, Hospitals & Clinics, Lumber & Wood Production, Veterinary Care, Automobile Parts Stores, Mining, Emergency Medical Transportation Services, and Libraries.
Most Tweet-Worthy Industry: Media
The Media industry is the leading field for Twitter-savvy employees. Among the top 10 industries are: Television stations, newspapers and news services, search engines & internet portals, multimedia and graphic design, publishing, advertising and marketing.
Having Fun Just Went Social!
Who knew Social Media could be so fun! Toys & Games landed just out of the top 10 most social industries in 11th place on the NetProspex Social Index.
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Excerpt from the 2011 NetProspex Social Business Report.
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Terry Flaherty, VP, Best Practices and Strategy.