BullData - Marketing Watchdog Journal

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July 2011, Issue 89

BullData

During a recent live webinar, we asked BtoB marketing professionals the question:

"How often do you review your content to determine gaps and relevance?"

*Source: Attendees of a live Marketing Cloud webinar, Unforgettable: Creating Memorable Content
that Drives Demand, originally presented July 13, 2011.

What do you think? Let us know how you would have answered this question.

On-demand Webinar: Creating Memorable Content that Drives Demand

Build a content strategy that speaks to the right prospect at the right time—and drive more revenue from your demand-gen programs.

The most successful marketers know the key phases of their buyers' journey and target their content at each phase for the most impact. But in order to do this, they need a content strategy. Join experts from Bulldog Solutions and Rexi Media to learn how to fill the increasing demand for high-quality content and how to optimize the mileage and impact of existing content.

View at your convenience.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, VP of Marketing.