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July 2009, Issue 65

BullData

During a recent Online Marketing Connect live Webinar, BtoB marketing professionals answered the question:

"How frequently does your organization review existing or develop new messaging for marketing campaigns?"*

*Source: Attendees of a live Online Marketing Connect Institute Webinar, How Strategic Planning Helped One Company Refine Their Message and Target the Right Audience, originally broadcast July 22, 2009.

What do you think? Let us know how you would have answered this question.

Case Study: How Strategic Planning Helped One Company Refine Their Message and Target the Right Audience

Learn how buyer personas can help you create targeted messaging and more effective communications for your online demand generation activities.

View the on-demand Webinar.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, Director of Field Marketing.