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June 2009, Issue 64

BullData

During a recent Bulldog Solutions live Webinar, we asked BtoB marketing professionals the question:

"Has your organization established buyer personas that you can use to anticipate how to satisfy needs for information?"*

*Source: Attendees of a live Bulldog Solutions Webinar, Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline, originally broadcast May 27, 2009.

What do you think? Let us know how you would have answered this question.

Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline

In this on-demand Webinar, Bulldog Solutions Senior Director of Strategic Planning Ahmed Taleb will guide you through a series of specific steps for defining how your marketing and sales organizations can refocus on the buying cycle rather than their sales cycle to effectively to follow up on high-potential leads.

The Webinar covers:

Understanding three categories of calls to action
Understanding and overcoming objections
Reading the signs to nurture and convert
Developing a high-value call to action to reach decision makers

View the on-demand Webinar.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, Director of Field Marketing.