BullData - Marketing Watchdog Journal

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May 2010, Issue 75

BullData

During a recent live Webinar, we asked BtoB marketing professionals the question:

"Do you use a marketing automation platform to drive e-mail communications and assess online behavior of prospects and clients?"

*Source: Attendees of a live Webinar sponsored by Bulldog Solutions and Manticore Technology,
Six Truths About Marketing Automation (and How to Face Them), originally presented May 11, 2010.

What do you think? Let us know how you would have answered this question.

Six Truths About Marketing Automation (and How to Face Them)

The appeal of marketing automation is hard to resist, yet the reality of getting from point A to point B isn't easy. This Webinar reviews six "truths" about marketing automation and how to address them head-on.

View at your convenience.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of Field Marketing.