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May 2009, Issue 63

BullData

During a recent ShadeTree Technology live Webinar, BtoB marketing professionals were asked:

"How big is the gap between marketing-ready leads and sales-accepted leads or opportunities?"*

*Source: Attendees of a live ShadeTree Technology Webinar, Sales 2.0: What Is It and Why Do I Need It? , originally broadcast May 19, 2009.

What do you think? Let us know how you would have answered this question.

Sales 2.0: What Is It and Why Do I Need It?

In this on-demand Webinar, you'll learn how to apply Sales 2.0 best practices that will help your sales department win more customers and generate more revenue.

In addition to providing a clear explanation of the Sales 2.0 philosophy, author and founder of Phone Works Anneke Seley will discuss:

Why is Sales 2.0 Imperative Now?
What are some examples of Sales 2.0 successes?
What are the first steps toward Sales 2.0?

All registrants will receive a free excerpt from Anneke Seley's book, Sales 2.0.

View the on-demand Webinar.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, Director of Field Marketing.