BullData - Marketing Watchdog Journal

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		April 2009, Issue 62

BullData

During a recent Bulldog Solutions live Webinar, we asked BtoB marketing professionals the question:

"Do you have adequate content to drive a program that offers prospects relevant information throughout the buying cycle?"*

*Source: Attendees of a live Webinar, Promotion Planning: Maximize Your Marketing Calendar by Making Every Channel Count, originally broadcast April 8, 2009.

What do you think? Let us know how you would have answered this question.

Promotion Planning: Maximize Your Marketing Calendar by Making Every Channel Count

In this on-demand Webinar, you'll learn how to seize opportunities to cross-promote throughout your marketing calendar and focus your resources on the internal and external promotions most likely to generate sales-accepted leads by taking these steps:

Identify existing internal and external marketing opportunities
Develop and map appropriate calls to action
Plan incremental media promotions

View the on-demand Webinar.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, Director of Field Marketing.