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February 2010, Issue 72

BullData

During a recent live Webinar, we asked BtoB marketing professionals the question:

"What is the state of your paid search strategy?"*

*Source: Attendees of a live Webinar sponsored by Bulldog Solutions and 360Partners,
Paid Search and the Complex Buying Cycle: They're Not Oil and Water, originally presented February 11, 2010.

What do you think? Let us know how you would have answered this question.

Paid Search and the Complex Buying Cycle: They're Not Oil and Water

Paid search isn't the same in BtoB as it is for consumers. It's not about shopping carts, one-click checkout and instant gratification. But even with complex buying cycles, paid search works.

In this on-demand Webinar, paid search expert Jim McKinley of 360Partners explains key steps to building a BtoB search campaign.

View at your convenience.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, director of Field Marketing.